MyWebGrocer CEO to Speak at the Path to Purchase Institute's 2015 E-Commerce Symposium

The discussion will help grocers recognize the value of digital channels and dispel common misconceptions about online grocery

Winooski, Vermont, UNITED STATES

WINOOSKI, VT., Nov. 19, 2015 (GLOBE NEWSWIRE) -- MyWebGrocer, a leading provider of e-commerce and digital marketing solutions for the grocery and consumer packaged goods (CPG) industries, will present at this year's Path to Purchase Institute's E-commerce Symposium. Rich Tarrant, MyWebGrocer CEO, will lead a session on Navigating Grocery's Digital Disruption: What Management Teams Need to Know.

With more than 16 years of experience in online grocery, MyWebGrocer is familiar with the challenges that grocery and CPG brands face in creating comprehensive digital strategies. In this session, Tarrant will dispel several myths about online grocery and discuss setting expectations for business value when building a digital strategy.

"Grocery e-commerce is quickly gaining mainstream traction, but management teams at both retail and CPG companies face a complex set of decisions with respect to how to navigate this digital shift," said Tarrant. "I want to dispel some of the common misconceptions about grocery e-commerce and arm attendees with insights to use when crafting and executing their digital go-to-market strategies."

The E-Commerce Strategies for Fast Moving Consumer Goods Symposium, taking place on November 19 in New York, brings together brand marketers, agency executives and retailers in the digital and e-commerce space. The one-day symposium features presentations from retailers, consultants and practitioners discussing effective digital strategies and the process of digital integration.

Online grocery sales are expected to reach $18 billion per year by 2018, and grocers and CPG brands need to be prepared. MyWebGrocer has helped hundreds of retail and CPG brands, both large and small, create and execute online strategies that attract, engage and convert shoppers.

To learn more about how MyWebGrocer can help your brand navigate the digital landscape, visit

About MyWebGrocer

MyWebGrocer offers the only complete Digital Experience Platform for grocers and Consumer Packaged Goods brands. The platform powers every interaction to engage, transact and retain grocery shoppers through digital offerings ranging from planning and shopping platforms to mobile and social tools. The company also offers opportunities for consumer packaged goods brands looking to reach consumers with relevant advertising, promotions and offers throughout their grocery path to purchase.

Founded in 1999, MyWebGrocer manages digital solutions for more than 130 retailers across the globe, representing more than 10,000 stores, and 500+ major consumer packaged goods brands. For more information, please visit, and connect with us on LinkedIn and Twitter.


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