Niklas Jarl appointed CEO of Lekmer

Qliro Group AB (publ) today announced that Niklas Jarl has been appointed CEO of
the subsidiary Lekmer. Niklas assumes his new role with immediate effect and
succeeds Fredrik Palm who at his own request has resigned in order to take on
new challenges.
Niklas Jarl is one of the founders of Lekmer and has since 2006 been part of the
company’s management team. As a founder, Niklas has held several positions
within Lekmer and most recently comes from the role of Head of Sales and
Marketing at Lekmer. Fredrik Palm has at his own request resigned in order to
take on new challenges. He will remain within the Group during a transitional
period.

Paul Fischbein, President and CEO of Qliro Group, comments: “We are very pleased
to appoint Niklas as CEO of Lekmer. Niklas and the other Lekmer founders, Patric
Palmefjord and Johan Englund, have together with Fredrik Palm built Lekmer into
the leading Nordic internet store for families with children. I am convinced
that Niklas, together with the other founders and the rest of the Lekmer team,
will lead the continued development of Lekmer in a very good way. I would also
like to take the opportunity to thank Fredrik Palm for his four years at Lekmer
and Qliro Group. With Fredrik as CEO, Lekmer has shown fantastic development and
we wish him the best of luck when he now has decided to take on new challenges.”
The information in this announcement is such that Qliro Group AB (publ) is
required to disclose under the Swedish Securities Markets Act and/or the
Financial Instruments Trading Act. This information was released for publication
at 08:00 CET on 4 December 2015.
For further information, please visit www.qlirogroup.com, or contact:
Paul Fischbein, President and CEO
Tel: +46 (0) 10 703 20 00
Questions from media, investors and research analysts:
Erik Löfgren, Head of Communications
Tel: +46 (0) 700 80 75 06
E-mail: press@qlirogroup.com, ir@qlirogroup.com
About Qliro Group
Qliro Group is a leading e-commerce group in the Nordic region. Since the start
in 1999, the Group has expanded and broadened its product portfolio and is now a
leading e‐commerce player in consumer goods and lifestyle products through
CDON.com, Lekmer, Nelly (Nelly.com, NLYman.com, Members.com), Gymgrossisten
(Gymgrossisten.com/Gymsector.com, Bodystore.com, Milebreaker.com) and Tretti.
The group also comprises the payment solution Qliro. In 2014, the group
generated five billion SEK in revenue. Qliro Group’s shares are listed on Nasdaq
Stockholm’s Mid-cap list under short name “QLRO”.