Retail TouchPoints Exclusive Store Tours Interview: Barry Beck, COO & Founder, Bluemercury

HASBROUCK HEIGHTS, N.J., Jan. 07, 2016 (GLOBE NEWSWIRE) -- Retail TouchPoints (RTP) has just released an exclusive video interview with Barry Beck, the Founder and COO of Bluemercury — a luxury skincare, cosmetics and spa retail company recently acquired by Macy's, Inc. for $210 million. Dealing with recent financial performance challenges, Macy's is banking on partnerships with companies like Bluemercury to help revitalize sales. 

A photo accompanying this announcement is available at

During this video interview at the company's flagship store in Washington, D.C.'s Georgetown neighborhood, Beck shares insights on a number of topics, including:

  • Opening new stores within Macy's stores;
  • Bluemercury's unique approach to launching new standalone stores;
  • How Bluemercury is forging ahead with innovative technology strategies; and
  • Advice for other business executives looking to cement future success.

"One thing every executive has to be concerned about is being 'Ubered' — completely disrupted by technology you weren't aware of," Beck explained.

Beck describes the company's focus on future innovation in three segments of "revolutionary versus evolutionary" initiatives: near-term innovation, next-generation technology and truly upstream R and D. He is particularly interested in the prospects of 3D printing. "Certainly we're thinking that in three to five years, once the whole ecosystem of 3D printing is built, we'll see a world where it is possible that Bluemercury customers will be able to order cosmetics online and print them at home."

Beck also recently shared additional insights in an in-depth interview with Retail TouchPoints, discussing Bluemercury's approach to the three P's of retailing: People, Product and Place.

Recently celebrating its 16th anniversary, Bluemercury is now on track to be operating up to 150 standalone stores in 2016 and expanding to approximately 40 stores-within-stores at Macy's. "Our future strategy is to 'land and expand.' We'll drop a store into a new market like Texas or California and then mushroom out. We can locate stores right next to each other and instead of cannibalization, we actually see a lift in the overall business due to brand awareness."

About Retail TouchPoints
Retail TouchPoints is an online publishing network for retail executives, with content focused on optimizing the customer experience across all channels. The Retail TouchPoints network is comprised of a weekly newsletter, category-specific blogs, special reports, web seminars, exclusive benchmark research, and a content-rich web site featuring daily news updates and multi-media interviews at The Retail TouchPoints team also interacts with social media communities via Facebook, Twitter and LinkedIn.



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