DGAP-News: RNTS Media N.V. / Key word(s): Mergers & Acquisitions
RNTS Media N.V.: RNTS MEDIA COMPLETES ACQUISITION OF HEYZAP
08.01.2016 / 07:55
The issuer is solely responsible for the content of this announcement.
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RNTS MEDIA COMPLETES ACQUISITION OF HEYZAP
Fyber and Heyzap Reach Over Half a Billion Monthly Active Users Globally
BERLIN, Germany (January 8, 2016) - RNTS Media N.V. ("RNTS"), the parent
company of Fyber GmbH, a leading mobile advertising technology platform,
today announced that it has closed the acquisition of San Francisco-based
Heyzap Inc. ("Heyzap"), a fast growing mobile advertising technology
company, for up to $45 million. The deal consists of an initial cash
consideration of $20 million, with potential earn-out payments in cash and
shares of up to $25 million upon achievement of certain performance targets
by 2017.
This acquisition instantly accelerates the scale and reach of Fyber to over
half a billion monthly active users worldwide, creating one of the largest
independent supply-side platforms available in the marketplace today, that
offers publishers a robust suite of mobile app monetization tools and gives
advertisers the ability to reach an expanded global mobile audience at
scale.
The deal also bolsters Fyber's suite of mobile app monetization tools and
will deliver the following key benefits:
- Expanded global reach and scale: Combining Heyzap's reach of 130M
Monthly Active Users (MAU) with Fyber's 411M MAUs creates one of the
largest independent mobile advertising technology companies globally.
- Diversified sources of supply & demand: The acquisition increases the
number of apps Fyber's platform is integrated with to more than 7,600.
Advertisers and ad networks will now benefit from Fyber's increased
global scale and enhanced mobile advertising inventory.
- More robust tools: Mobile app and game developers as well as publishers
will now have access to Fyber's leading app monetization solutions,
offering advanced, flexible and customized ad management tools that
enable publishers to achieve the highest yield for their ad inventory.
These include Fyber's first-to-market mediation and ad exchange across
a variety of formats, Real Time Bidding (RTB) platform and Publisher Ad
Server.
"This marks an important milestone for Fyber, allowing us to deliver
substantially broader global scale and reach for our demand partners, while
offering a significantly expanded pool of advertising demand sources for
publishers," said Fyber cofounder and COO Janis Zech. "Both Fyber and
Heyzap share core values and a dedicated mission to build the most advanced
developer-friendly monetization platform that will fuel the app economy of
the future. We look forward to welcoming Heyzap to the Fyber team."
"The acquisition of Heyzap complements our strategy at RNTS to grow Fyber's
market position by playing an active role in the consolidation of the
mobile advertising industry," said RNTS Media CEO Andreas Bodczek. "As the
proliferation of mobile devices continues to gather pace, we are dedicated
to ensuring Fyber remains well positioned to support developers with
industry-leading mobile app monetization products. We will continue to
execute on this strategy in the coming year."
Backed by Union Square Ventures, Qualcomm, Naval Ravikant, Y Combinator,
and Ashton Kutcher, Heyzap was founded in 2009 by Jude Gomila and Immad
Akhund, and was recently named one of the fastest growing companies in San
Francisco by San Francisco Business Times. The Heyzap team will be joining
Fyber, growing the company's presence in San Francisco.
This marks the second acquisition for RNTS Media to strengthen and expand
Fyber's offerings, following the acquisition of Falk Realtime in April
2015. Falk Realtime's ad server and SSP product suite are being integrated
into the Fyber platform, creating a unified multi-screen ad tech platform
for developers. RNTS will continue to innovate and invest in the
development of cutting-edge technology solutions.
# # #
About RNTS Media
RNTS Media is a holding company focused on mobile advertising and digital
content. Headquartered in Berlin, Germany and founded in 2010, it owns
Fyber and BIGSTAR Global. RNTS Media is listed on the Prime Standard of
Frankfurt Stock Exchange under symbol 'RNM.' For more information, visit
www.rntsmedia.com.
About Fyber
Fyber is a leading mobile advertising technology company headquartered in
Berlin, Germany, with an office in San Francisco. We are devoted to solving
the fundamental business challenge faced by freemium app and game
developers, generating sustainable revenue streams through ad monetization
across all connected devices. Built by developers for developers, Fyber's
unified platform serves approximately 411 million monthly active users and
empowers thousands of the world's leading app developers and publishers to
integrate, manage and optimize all ad revenue sources across mediation,
exchange and ad serving. Fyber is investing for the long term to build the
platform that will fuel the app economy of the future. For more
information, visit www.fyber.com.
Investor Contact:
Heiner Luntz
ir@rntsmedia.com
+49 30 609 855 555
Media Contact:
Natalia Sandin
natalia.sandin@fyber.com
+1 650-201-8814
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08.01.2016 Dissemination of a Corporate News, transmitted by DGAP - a
service of EQS Group AG.
The issuer is solely responsible for the content of this announcement.
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Media archive at www.dgap-medientreff.de and www.dgap.de
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Language: English
Company: RNTS Media N.V.
Johannisstr. 20
10117 Berlin
Germany
Phone: +49 30 609 855 528
E-mail: governance@rntsmedia.com
Internet: www.rntsmedia.com
ISIN: NL0010315453
WKN: A1J87D
Listed: Regulated Market in Frankfurt (Prime Standard)
End of News DGAP News Service
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427763 08.01.2016
DGAP-News: RNTS Media N.V.: RNTS MEDIA COMPLETES ACQUISITION OF HEYZAP
| Source: EQS Group AG