Vystar Corporate Update: Fast Growing New Latex Commodity, 2016 Guidance

ATLANTA, GA--(Marketwired - Jan 12, 2016) - Vystar Corp. (OTC PINK: VYST) CEO and President Bill Doyle recaps 2015 highlights and updates shareholders on Vystar's progress with Vytex®, the new game changing rubber commodity developed, patented worldwide and owned by Vystar. Vytex has the lowest levels of allergenic proteins of any latex. Currently the proteins in Vytex are undetectable using accepted testing methods, thus not exposing the public. Products manufactured using Vytex versus regular latex have been shown to be stronger and are ecofriendly. Vytex has become the standard to which all other latex products aspire. Vytex has FDA clearances in gloves and condoms, and is being used in many other industries such as bedding and adhesives.

Vytex Raw Material Supply Chain
In 2016, Vystar will continue to expand, diversify and strengthen its Vytex supply chain with multiple international suppliers. Management has been vetting suppliers from specific countries and has established relationships with several who have proven to consistently produce high quality Vytex natural rubber latex (Vytex NRL). In the past Vystar has been unable to fulfill 100% of the demand for Vytex raw material in certain consumer industries like foam for mattresses. These new relationships will allow Vystar to meet the growing demand.

"Having multiple high quality Vytex raw material suppliers enables us to meet global demand, maintain consistent quality levels and competitive pricing," stated Doyle. "This is critical for expanding production while maintaining our exacting standards for Vytex."

Vytex Verticals & Related Consumer Products
"Vystar is focused on leveraging its patented technology as a licensing commodity company, as well as creating vertical consumer product lines," said Doyle. "This will allow Vystar to capitalize on higher profit consumer retail products. We have already made strong inroads into certain categories."

As a result of a partnership created in early 2015 with Nature's Home Solutions (NHS) Vytex NRL foam is currently being used for furniture and bedding in the U.S. In spring of 2015, manufacturers began producing the initial product lines of Vytex branded mattresses, toppers and pillows.

Independent bedding producer Gold Bond Mattress launched the Brilliance® line of Vytex mattresses, toppers and pillows. In an October 15^th article in Furniture Today, Gold Bond President Bob Naboicheck was quoted, "The launch of our Brilliance collection was one of the most successful in Gold Bond's history. More and more people are backing away from visco and gel, and making the switch to Vytex, one of the most cutting-edge components available on the market today. The retailer demand for latex and eco-friendly sleep products is on the rise, and it was only natural that we expand the Brilliance line and incorporate more sustainable materials to accommodate our eco-conscious consumers." Links to recent media articles on Gold Bond's Brilliance line are here: Sleep Retailer, Furniture Today Vytex expands, Furniture World.

"NHS has done an excellent job in opening the doors to the furnishings industry for Vystar," stated Doyle. "Gold Bond has produced a superior, high quality line of Vytex foam and hybrid mattresses, toppers and pillows, which proudly bear the Vytex name. Vystar has been making great progress on partnering with additional manufacturers and we anticipate sharing details early in the New Year. In addition, we anticipate more vertical products will be launched in the healthcare and consumer markets."

New formulations
Vystar Board of Directors member Ranjit K. Matthan, PhD, introduced major advances in Vytex ultra-low protein latices at the International Latex Conference in August. The advances, properties and applications are potential game-changers for the health issues relating to VOCs and potentially carcinogenic nitrosamines for some latex products, such as balloons, condoms, catheters and other medical devices, as well as enabling cleaner and more sustainable work environments.

"In recent years, the latex industry has sought to reduce or eliminate the need for nitrosamines and ammonia in natural rubber latex to remove any potential health hazards for those with long-term exposure in the production of natural rubber latex and in the manufacture of natural rubber latex products in several end use applications," Dr. Matthan said. "New, expanded Vystar product grades make it applicable to a wider range of latex products with the advantage of improved environmental impact through reduced leachables and extractables. These advances finally deliver a simplified, sustainable, totally safe raw material that Vystar can offer for several applications without reservations about nitrosamines."

Conclusion
"We believe Vytex NRL is one of the most innovative brands in the marketplace and is breaking new ground in redefining and revitalizing the growing latex market," summarized Doyle. "With the recent product advancements, strategic partnerships and achievements, we are well positioned for driving accelerated sales growth and market share gains for Vytex over the next several years. Our ability to innovate and integrate products and categories with a completely authentic and distinctive position, then rapidly scale them across our fully integrated multi-channel infrastructure is a powerful platform for long-term growth and continuity."

Doyle noted, "We believe that Vytex NRL is better for consumers, workers and the planet. Vystar's unique product development, coupled with go-to-market and supply chain capabilities, offer a compelling combination of design, quality and value that we consider unparalleled in the marketplace. We appreciate the support of our shareholders and look forward to sharing every step of our exciting progress with you."

About Vystar Corporation
Based in Atlanta, GA, Vystar® Corporation (OTC PINK: VYST) is the exclusive creator of Vytex Natural Rubber Latex (NRL), a multi-patented, all-natural, raw material that contains significantly reduced levels of the proteins found in natural rubber latex and can be used in over 40,000 products. Vytex NRL is a 100% renewable resource, environmentally safe, "green" and fully biodegradable. Vystar is working with manufacturers across a broad range of consumer and medical products bringing Vytex NRL to market in adhesives, balloons, condoms, other medical devices and natural rubber latex foam mattresses, toppers, and pillows. Vystar's Kiron Sleep Lab LLC acquisition provides an entry into the health and wellness market. For more information, visit www.vytex.com.

Forward-looking Statements: Investors are cautioned that certain statements contained in this document as well as some statements in periodic press releases and some oral statements of VYST officials are "Forward- Looking Statements" within the meaning of the Private Securities Litigation Reform Act of 1995 (the "Act"). Forward-looking statements include statements which are predictive in nature, which depend upon or refer to future events or conditions, which include words such as "believes," "anticipates," "intends," "plans," "expects," and similar expressions. In addition, any statements concerning future financial performance (including future revenues, earnings or growth rates), ongoing business strategies or prospects, and possible future VYST actions, which may be provided by management, are also forward-looking statements as defined by the Act. Forward-looking statements involve known and unknown risks, uncertainties, and other factors which may cause the actual results, performance or achievements of the Company to materially differ from any future results, performance, or achievements expressed or implied by such forward-looking statements and to vary significantly from reporting period to reporting period. Although management believes that the assumptions made and expectations reflected in the forward-looking statements are reasonable, there is no assurance that the underlying assumptions will, in fact, prove to be correct or that actual future results will not be different from the expectations expressed in this report. These statements are not guarantees of future performance and VYST has no specific intention to update these statements.