EVINE Live to Premiere Active Argan, a Revolutionary Age-Defying Beauty Collection February 5 - 7

Exclusive to EVINE Live, the Breakthrough Collection Unlocks Argan Oil’s Full Anti-Aging Potential With Its Patent-Pending Activated Argan Complex Technology

Eden Prairie, Minnesota, UNITED STATES

MINNEAPOLIS, Feb. 01, 2016 (GLOBE NEWSWIRE) -- EVINE Live Inc. (NASDAQ:EVLV), a digital commerce company (evine.com), today announced that it will premiere Active Argan, a revolutionary beauty collection, on February 5 - 7. Using the breakthrough, patent-pending Activated Argan Complex, Active Argan preserves the nurturing properties of centuries-old argan oil, unlocking its natural anti-aging benefits. Debuting exclusively on EVINE Live, the collection offers a full range of anti-aging solutions that are unlike any other argan oil products on the market.

“We’re always searching for the next innovative idea in the beauty industry and think we’ve found it with Active Argan,” said Russell Nuce, EVINE Live’s Chief Strategy Officer. “Argan oil is nothing new. The beauty industry has for years touted it as a natural source for age-defying results. What’s most exciting about Active Argan is its new twist on argan oil, giving our customers something they’ve never experienced before. We’re thrilled to bring Active Argan and its groundbreaking anti-aging technology to EVINE Live.”

Morgen Schick, Active Argan brand representative and anti-aging beauty expert, stated, “As a FORD model and makeup artist, I’ve spent the past 30 years searching for the best, most effective beauty products, and during my career, I’ve never encountered anything like Active Argan.” Schick added, “I can’t wait to be a part of this exciting brand introduction and share its innovative, groundbreaking technology with EVINE Live’s viewers.”

Developed exclusively for EVINE Live at one of Italy’s largest and most innovative cosmetics laboratories, Active Argan harnesses argan oil’s nurturing and transformative properties and, through breakthrough technology, preserves the oil’s benefits while allowing it to work longer and harder. The secret is the patent-pending Activated Argan Complex, a proprietary technology that combines 100% pure, organic and cold-pressed argan oil with ozone and medical grade oxygen. When the ozone and oxygen meet, they create “ozonide,” a powerful molecule and the driving force behind Active Argan’s efficacy. The result is increased hydration retention and an improvement in the skin’s appearance.

Premiering February 5 - 7 on EVINE Live, Active Argan will debut with a full assortment of advanced anti-aging products, including hydrating body butters, nourishing serums and creams, cleansers and more.

Viewers are invited to tune in to the Active Argan premiere on EVINE Live via cable and satellite, mobile apps and live streaming online at www.evine.com. EVINE Live airs on DIRECTV Channels 73 and 316, DISH Network channels 134 and 228 and the nation's top cable providers. Find EVINE Live in your area: bit.ly/1CNa450.

For more information on Active Argan, visit www.evine.com/ActiveArgan. For more information on EVINE Live, visit www.evine.com.

About EVINE Live Inc.
EVINE Live Inc. (NASDAQ:EVLV) is a digital commerce company that offers a compelling mix of proprietary and name brands directly to consumers in an engaging and informative shopping experience via television, online and on mobile. EVINE Live reaches approximately 88 million cable and satellite television homes 24 hours a day with entertaining content that engages its community of customers in a comprehensive digital shopping experience.


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