Conversica to Exhibit and Speak at CBT Automotive Conference & Exposition

Company to join automotive digital marketing guru Brian Pasch as he presents latest research findings

Foster City, California, UNITED STATES

FOSTER CITY, Calif., Feb. 5, 2016 (GLOBE NEWSWIRE) -- Conversica, the leading provider of artificial intelligence-based lead engagement software for marketing and sales, will be exhibiting and speaking at the CBT Automotive Conference & Exposition February 9-11, in Atlanta, Georgia. On Tuesday afternoon, renowned automotive digital marketing expert Brian Pasch will be joined by Conversica's Don Crawford to spell out many of the challenges preventing dealers from maximizing the value of their sales leads -- and the best ways to address those challenges -- in their presentation "The Latest Research about Increasing Customer Engagement and Boosting Lead Closing Ratios" on February 9 at 4:00 pm.

"PCG Research's Brian Pasch has helped countless dealers migrate to more modern and more profitable business processes," said Dave Marod, Vice President of Sales at Conversica. "We are excited about the results of his latest research on increasing customer engagement and boosting lead closing ratios, and are happy to be joining him onstage as he presents his results and recommendations. He will also be visiting our booth 209, so dealers interested in improving their businesses should definitely stop by to meet the man in person."

PCG Research recently published a deep-dive research report on Conversica and concluded that the software is helping automotive dealers dramatically increase their email open rates by over 200% and improve their lead engagement and follow-up. PCG Research also discovered that email deliverability is a major factor hindering sales conversion because CRM emails are not being consistently delivered, and that Conversica addresses this critical need.

Interested conference attendees can visit booth 209 to see how Conversica's AI automated sales assistant engages, qualifies and follows up with leads in a natural, two-way email conversation, and while there, connect with PCG Research CEO Brian Pasch. Those not attending can visit for more information.

About Conversica

Conversica is the leading provider of lead engagement software for marketing and sales organizations. Driven by artificial intelligence technology, Conversica's virtual sales assistant automatically contacts, engages, nurtures, qualifies and follows up with leads via natural, two-way email conversations until the lead converts into an opportunity or opts out. The sales assistant interprets the lead's intention and sentiment in email replies and extracts key information, such as phone numbers and the best time to call, then expertly hands off the lead to the appropriate salesperson to close the deal. As a result, our customers find their next customers more quickly and efficiently, while ensuring no lead is left behind.

Used by more than 11,000 sales representatives worldwide, Conversica maximizes sales opportunities by optimizing sales team productivity and has helped create more than US$8 billion in sales revenue. Conversica is a portfolio company of Kennet Partners and Toba Capital, and is headquartered in Foster City, California.
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CONTACT:Gary Thompson
         Clarity Communications
Conversica-logo-3c-no-tag Pasch with report and background