Newtopia Announces Executive Team Expansion in Anticipation of Rapid Customer Growth

Newtopia Adds Five Key Hires to Executive Team and Remains on Track to Hit 100 Employees by End of 2016 as a Result of Commercial Traction

NEW YORK, NY--(Marketwired - Feb 8, 2016) - Newtopia, a leading personalized health company that uses genetic testing and behavioral science to build highly personalized disease prevention plans, today announces the expansion of its executive team on the heels of a successful 2015 that brought increased commercial traction with continued growth opportunities to come.

In an effort to establish credibility within the scientific and enterprise communities, Newtopia published a yearlong randomized control trial (RCT) with Aetna Inc. in the Journal of Occupational and Environmental Medicine, which is the first study to prove an employee disease prevention program can show ROI within the first year. Not only did Newtopia establish the successful trial with Aetna employees, it also secured Aetna as a channel partner that broadly offers Newtopia to all of its customers, expanding Newtopia's national reach to over 15 million potential users. Primarily focused on insurance, scientific research, engineering and grocery in 2015, Newtopia plans to expand into new verticals and capitalize on consulting, banking, finance and retail in 2016.

"We have the proof in our data and the support of incredible partners to change the disease prevention landscape," said Jeff Ruby, CEO and Founder of Newtopia. "2016 is going to be a big year for us as we look to set the standards for hyper-personalized disease prevention in the enterprise setting and grow our team. We will have 24-month results of our Aetna RCT in late 2016 that will only continue to establish Newtopia as the first and only platform to have impactful clinical and financial results for three years running on the value of offering disease prevention to at-risk employees."

Newtopia's holistic approach combines genetic testing with proprietary personalization tools, personality-matched coaches, called Inspirators, and peer-to-peer social networking to drive participant engagement and promote sustainable behavior changes. The majority of the company growth to total 100 employees in 2016 will come from the front line through Inspirators and Care Specialists.

To learn more about the executive team, visit or for more information on the Newtopia platform, visit

About Newtopia:

Newtopia is leading the way to precision health through its Personalized Health Engagement Platform. Newtopia's disease prevention programs are proven to save healthcare costs for employers by inspiring at-risk employees to achieve a healthier lifestyle. Newtopia's holistic approach delivers highly personalized programs that provide a deep understanding of each participant through a combination of nutrition, exercise and well-being. Newtopia's scientific approach leverages genetic testing, proprietary personalization tools, personality-matched coaching and peer-to-peer social networking to drive participant engagement and promote sustainable behavior changes. Founded in 2008, with offices in New York and Toronto, Newtopia is benefitting thousands of individuals through its health engagement platform while delivering meaningful results. For more information, visit

Contact Information:

Media Contact:

Sara Sublousky
Uproar PR for Newtopia

321-236-0102 x 232