Free Webcast: Direct Marketing News to Host Forrester, RedPoint Global on How to Talk So IT Will Listen

Bridging the "Language Gap" Between Marketers and IT Professionals

WELLESLEY HILLS, MA--(Marketwired - Feb 22, 2016) - RedPoint Global, a leading provider of data management and digital marketing software, will join Forrester Research, one of the most influential research and advisory firms in the world, for an in-depth webcast designed to improve collaboration between marketing and IT. Hosted by Direct Marketing News, the discussion will cover the disconnect that sometimes occurs between marketers and IT professionals when trying to collaborate on data-driven customer engagement solutions designed to meet common business goals.

Attendees will learn, from Forrester's experience, how to "speak data," allowing for effective collaboration with IT colleagues and reaching customer experience goals.

How to Talk So IT Will Listen: Getting the Data Support You Need

Tuesday, February 23, 2016, 1:00PM EST/10:00AM PST

Brian Hopkins,
VP and Principal Analyst Serving Enterprise Architecture Professionals, Forrester Research
Buck Webb, Senior Solutions Engineer, RedPoint Global

Attendees will learn the language of customer data in order to collaborate better with IT and achieve common business goals.

Marketers can register for this free Direct Marketing News webinar at:

About RedPoint Global Inc.
RedPoint Global empowers marketers to bring together all the customer data they need to create precise one-to-one interactions with customers across any and all marketing channels. Unlike other solutions, the RedPoint Convergent Marketing Platform, a customer engagement platform, enables users to quickly extract structured and unstructured data from wherever it is, easily analyze customer behaviors and preferences, and create precisely the right messaging -- whenever and through whatever channel required -- all from a single platform. No other software provider offers an all-in-one solution PLUS speed-to-market and robust scalability. For more information please visit or email

Contact Information:

Editorial Contacts
Carol Wolicki
Vice President, Marketing
RedPoint Global Inc.
(781) 694-1125

Christine McEachern
HB/EMA Boston
(781) 893-0053