Adlibris joins CDON Marketplace

Qliro Group AB (publ) today announced that Adlibris, the leading Nordic online
bookstore, has agreed on a partnership with CDON to sell books via CDON
Marketplace. In connection with the launch of Adlibris as a new Marketplace
merchant, CDON will phase out its own assortment of books and instead sell
Adlibris’s assortment on CDON Marketplace.
As part of the development of CDON Marketplace, CDON has signed an agreement
with the leading Nordic online bookstore, Adlibris.com. The partnership means
that Adlibris’s assortment will be available on CDON Marketplace, and that CDON
will phase out its own assortment of books. CDON’s current sales volume of books
is in the range 200-250 MSEK on an annual basis. The cooperation is expected to
be launched during the summer of 2016.

Paul Fischbein, CEO of Qliro Group, comments: “We’re very excited to launch a
partnership with Adlibris. Our biggest subsidiary, CDON, is being transformed
into the leading online marketplace in the Nordics and the partnership with
Adlibris is an important milestone and further proof of concept of the future
potential of CDON Marketplace.”
Magnus Fredin, CEO of CDON, comments: “CDON Marketplace showed strong
development during 2015, with a yearly growth of 54%. As we continue to develop
CDON Marketplace it is of course very exciting to be able to connect a strong
merchant like Adlibris to CDON Marketplace. It is a big and important step for
CDON to enter into a long term partnership with a leading player in one of our
verticals and together develop the customer offer within books.”
Johan Kleberg, CEO of Adlibris Group, comments: “We are very pleased to have
been given the confidence to, together with CDON Marketplace develop the book
vertical for CDONs customers. This partnership is in line with our strategy to
reach book customers in new sales channels. With our passion for books and
CDON’s large reach, we are confident that this will be a successful partnership
that will continue developing the e-commerce of books online.”
The information in this announcement is such that Qliro Group AB (publ) is
required to disclose under the Swedish Securities Markets Act and/or the
Financial Instruments Trading Act. This information was released for publication
at 08:00 CET on 24 February 2016.
For further information, please visit www.qlirogroup.com, or contact:
Paul Fischbein, CEO
Tel: +46 (0)10 703 20 00
Questions from media, investors and research analysts:
Nicolas Adlercreutz, CFO
Tel: +46 (0)70 587 44 88
E-mail: press@qlirogroup.com, ir@qlirogroup.com
About Qliro Group
Qliro Group is a leading e-commerce group in the Nordic region. Since the start
in 1999, the Group has expanded and broadened its product portfolio and is now a
leading e‐commerce player in consumer goods and lifestyle products through
CDON.com, Lekmer, Nelly (Nelly.com, NLYman.com, Members.com), Gymgrossisten
(Gymgrossisten.com/Gymsector.com, Bodystore.com, Milebreaker.com) and Tretti.
The group also comprises the payment solution Qliro. In 2015, the group
generated over five billion SEK in revenue. Qliro Group’s shares are listed on
Nasdaq Stockholm’s Mid-cap list under short name “QLRO”.