New Guide Offers Help Creating Winning Formula With an Ecommerce Return Policy

Scottsdale, Arizona, UNITED STATES

SCOTTSDALE, AZ--(Marketwired - March 07, 2016) -  TrueShip ( -- the leading provider of automated returns management solutions (ReadyReturns) -- has just released a new guide that helps online retailers better understand how customers view their return policy and why it may be a detraction from conversions, retention and loyalty.

With newer studies finding that 80% of consumers want a no-questions-asked return policy, what your policy says could mean the difference between winning over more customers or experiencing the setback of a higher shopping cart abandonment rates.

Shoppers seek competitive deals these days that are also convenient for at-home shopping; they want the products to be easy to order and to return. Studies are revealing that when a return policy has too many rules, shoppers become disinterested in the purchase and instead keep clicking until they discover a store that makes returns easy and hassle-free.

With 65% of shoppers spending time reading a return policy before making a buying decision, it's one of the most important conversion factors an online store should consider. When a proper policy is in place, however, concurrent studies have found that conversions drastically increase and stronger revenue is realized.

TrueShip's new guide covers these following elements to help retailers succeed with their online return policy.

  • Why easy returns actually mean more profit for your business.
  • How loyalty improves with a hassle-free return policy.
  • Why the retailer is the cause of over 65% of returns.
  • Infographic: Leading product return statistics.
  • How bad return policies detract from profits.
  • How to automate your return policy like Amazon.
  • Infographic: How you can profit from online returns.

"An e-retailer returns policy is a very important cog in the ecommerce wheel and conversion funnel," explained Michael Lazar, Director of Online Marketing at TrueShip. "If you are not engaging users properly and offering a convenient, automated and efficient returns policy, there's a good chance that shoppers will take their business elsewhere, resulting in reduced loyalty and lost future profit potential. We'll show you how to turn the tide in our newest guide."

Read the guide at:

New users can start a 30-day trial of ReadyReturns automated online retail returns software by visiting:

For questions or to schedule a live demo, call TrueShip toll-free at: (877) 818-7447.

About ReadyReturns

#ReturnsHappen -- ReadyReturns is a customer-facing, plug-and-play, self-service online product returns software solution. It integrates into virtually any website without any programming. ReadyReturns lets customers make returns from a website by filling out a simple form and printing the return shipping label. E-retailers set the rules of the returns, including things like return shipping and restocking fees.

Start a 30-day trial of ReadyReturns by visiting:

About TrueShip

#ShipSmarter -- TrueShip is the original architect of multi-carrier ecommerce shipping software. ReadyShipper shipping software integrates into the most widely used shopping carts and online marketplaces. It is an easy-to-use order fulfillment solution designed to save e-retailers time and money.

Start a 14-day trial of ReadyShipper shipping software by visiting:

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Contact Information:

Press Contact

Michael Lazar
Director of Online Marketing
Tel: (877) 818-7447