Phoenix Marketing International Reveals Affluent Women Working With Financial Advisors Have Higher Levels of Overall Wealth

Almost half of affluent women decision-makers lack a professional wealth manager signaling a client acquisition opportunity for wealth managers


RHINEBECK, N.Y., March 8, 2016 (GLOBE NEWSWIRE) -- Phoenix Marketing International, a premier global marketing services firm, today released new data from the research firm's Global Wealth Monitor. The research revealed that women who do work with a financial advisor have liquid assets averaging about $830,000, which is $200,000 higher than women who do not have a primary advisor. Click here to Tweet this news:

The research also revealed that 47% of Affluent Women Decision-Makers, defined as a household having $100k+ in investable assets with a woman being responsible for major financial decisions, currently do not have a primary financial advisor. This analysis signals an opportunity for wealth managers to tailor client acquisition efforts specifically for this audience.

"This audience is a great market opportunity for wealth managers, because affluent women often take a more measured approach towards wealth management and have a stronger emphasis on retirement planning, estate planning and protecting current wealth," said David Thompson, Managing Director, Affluent Practice, Phoenix Marketing International. "In an election cycle when the practices of Wall Street are being called into question, it is good to know that affluent female decision makers are more trusting of wealth management institutions."

According to the research, advisors to affluent women execute well across Phoenix's three pillars of a successful client relationship, which include being proactive, empathetic and collaborative. Affluent women rate their advisors significantly higher across all of the 15 elements that make up these pillars.
This audience also gives high loyalty and satisfaction ratings to their primary advisor. The relationship that women have with their advisors is also very strong, which is vitally important for companies doing their best to retain affluent female clients.

The PMI Global Wealth Monitor (GWM) provides ongoing intelligence on the attitudes, behaviors and needs of affluent and High Net Worth consumers to leading organizations in the U.S., Canada, and Europe. To see 2016 summary of offerings please visit:

About Phoenix Marketing International

Phoenix Marketing International is a premier global marketing services firm providing its clients with tailored, unique insight into their customers and markets via a wealth of existing proprietary data. Coupled with custom research products and the latest qualitative and quantitative techniques, Phoenix has extensive research experience across the Automotive, Financial Services, Healthcare, Converged Technology and Media, Restaurant, and Travel/Leisure sectors. From the strategic definition of consumer needs to effective marketing program implementation, PMI provides profit-driven market solutions and is committed to maximizing a client's Return on Marketing Investment (ROMI) by leveraging the ability to attract and retain new business through cost efficient data acquisition and statistical modeling techniques. Founded in 1999 by Chairman and CEO, Allen R. DeCotiis and President, Martha Rea, Phoenix Marketing International has established its global presence with offices in major locations such as New York, New Jersey, Boston, Philadelphia, Raleigh/Durham, Detroit, and London.


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