New Financial Reporting Structure

MTG today announced that it will change its financial reporting structure with
effect from the first quarter of 2016. This follows the changes to MTG’s
management and operating structure during the Group’s strategic transformation
from a traditional broadcaster into a digital entertainment company.
The new financial reporting structure will be divided into four segments: Nordic
Entertainment; International Entertainment; Studios and MTGx Ventures.

Full year comparative figures have been made available from 2013, with quarterly
numbers for 2014 and 2015, on MTG’s home page (https://www.mtg.com/our
-performance/quarterly-results/).

“The transformation of the Group is all about driving and shaping the fast
moving changes in consumer behaviour and the video entertainment industry. This
disclosure structure reflects the way in which our business is now organised and
managed, as well as the way in which we expect the business to develop. We have
common revenue streams and cost bases in each of these segments, and the new
structure allows us to better share investments such as content and technology
across multiple platforms.”

Jørgen Madsen Lindemann, MTG President & CEO

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MTG (Modern Times Group MTG AB (publ.)) is a leading international entertainment
group. Our shares are listed on Nasdaq OMX Stockholm (‘MTGA’ and ‘MTGB’). The
information in this announcement is that which MTG is required to disclose
according to the Securities Market Act and/or the Financial Instruments Trading
Act, and was released at 08:00 CET on March 17th 2016.