ChannelMix and Tableau Software Partner to Beat Out Hybrid BI Tools

Kansas City, Missouri, UNITED STATES

KANSAS CITY, Mo., March 22, 2016 (GLOBE NEWSWIRE) -- Alight Analytics, an industry leading marketing data aggregation firm based in Kansas City, today announced two more agency partnerships that chose the winning combination of ChannelMix and Tableau Software to fuel their analytics strategies.

Both agencies started their search with hybrid BI tools, such as Domo, which have the ability to connect to select marketing sources and build dashboards. However, the lack of data storage, data hygiene and, ultimately, the lack of an actively managed warehouse, meant that the agencies would only be addressing a small part of their pain. Each agency would still be required to learn complex coding for connecting across data sources, be unable to apply custom business rules (such as a media markup and stitching together disparate Google Analytics profiles) at the data level and, without a dedicated services team, would be on their own for support.

The superior combination of ChannelMix and Tableau was a no brainer. Both agencies concluded that ChannelMix, as the data platform to centralize all marketing analytics intelligence plus Tableau, the leading business intelligence platform, provided them the right long-term solution to create efficiencies, scale with their business and all while doing it a far lower cost than utilizing a hybrid business intelligence tool.

“Marketing has a two-part problem when it comes to analytics – data and reporting. By utilizing best-in-class tools to address each of these problems, our clients have a holistic, sustainable solution,” said Matt Hertig, Alight Co-Founder. “Customers purchasing business intelligence tools alone are quickly realizing that until they truly solve the data problem with an actively managed data platform like we provide, then they have a beautiful car sitting in the driveway with no engine.”


Alight Analytics® delivers advertising agencies and brands powerful, actionable marketing analytics through ChannelMix®, the world’s first marketing data management platform. ChannelMix eliminates cumbersome data gathering by combining online data, offline data, sales data and custom data sources together systematically for a single source of truth, reducing the hours marketers spend each day prepping data for reporting. As a pioneer in the space, Alight has been helping marketers end the “Data Death March™” since 2007.

ChannelMix, a Google Approved Technology, offers pre-built connections to many of the 2000 existing marketing tools and systems, plus can accommodate custom connections to any outliers, Excel files or proprietary systems. Alight does all the heavy lifting, including setting up the connections, building aggregated views, monitoring, data hygiene and ongoing management of the data, a unique service among competitors. Agencies and Brands can access their cleansed, consolidated data using any Business Intelligence tool, such as Tableau Software, BIME, DOMO, Microsoft BI, Qlik and SAS.

Alight Analytics was named a 2016 Awards For Excellence Nominee by the Digital Analytics Association, 2015 Stevie Award Winner, a 2015 Top 50 Google Technology Provider by CIO Review, a 2014 Smart Company to Watch by Thinking Bigger Business, a 2014 Best Place to Work by the Kansas City Business Journal, the 2014 Best Business Analytics Solution Provider by Innovation Enterprise, a 2014 25 Under 25® award winner by Thinking Bigger Business. Alight’s Co-Founder, Michelle Jacobs, is a 2015 EY Entrepreneur of the Year and was named one of Ingram’s 2014 40 Under Forty honorees.

Alight Analytics is a Google Analytics Certified Partner, a Google Analytics Authorized Premium Reseller, a Google Analytics Technology Partner, a Google Adwords Partner, a MarketLive Integrated Partner, an Amazon Web Services APN Consulting Partner, a Tableau Software Alliance Partner and part of the SAP HANA Startup Program.

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If you’d like more information about this topic, or to schedule an interview with Josh Shirley, please call Mark Bedner at 816.888.5268 or email Mark at


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