Powered by Zagster, Fort Collins Bike Share Launches April 1

New Program Gives Bike-Friendly Fort Collins Even More Opportunities for Quick, Convenient Travel

FORT COLLINS, CO--(Marketwired - Apr 1, 2016) - Already one of the nation's top cycling cities, Fort Collins just became even more bike-friendly. Building off the success of the city's existing bike library, the City of Fort Collins, Bike Fort Collins and the national bike-sharing company Zagster will today launch the new and expansive Fort Collins Bike Share. An inaugural ribbon cutting ceremony will be held at the Downtown Transit Center at 12 p.m. (MDT), followed by a group ride (bring your own bike) with Mayor Wade Troxell and City Manager Darin Atteberry. The celebratory kickoff will continue at 5 p.m. in Old Town Square with entertainment by Justin Roth, Danielle Ate the Sandwich and Bethel Steele.

The bike-share program includes 79 cruiser bikes available at 13 locations around the city for riders to check out for on-demand, local trips. Anyone can ride by purchasing a daily, weekly or annual pass. Rides up to one half hour are free for all pass-holders, with rides above one half hour costing just two dollars per hour. Passes can be purchased for seven dollars for 24 hours, $15 for one week and $60 for one year.

"We are excited to combine the ease and convenience of an automated bike share system with local staffing from Bike Fort Collins," said Amy Lewin, Senior Transportation Planner for the City of Fort Collins. "This unique model will increase the accessibility of both bicycling and public transit, while further strengthening the Fort Collins bicycle culture."

The program is made possible through sponsorships from the City of Fort Collins FC Bikes Program, Kaiser Permanente, New Belgium Brewing Company, Associates in Family Medicine, Odell Brewing Company and University of Colorado Health.

"This public-private partnership enables cities like Fort Collins to have the amenities of major metropolitan areas without the burdensome costs and complexities," said Timothy Ericson, co-founder and CEO of Zagster. "We are really excited to be able to play an integral role in helping to grow and improve access to cycling in this bike-loving city."

A seed grant from Kaiser Permanente Northern Colorado provided funding for the research and planning that led to the development of the Fort Collins Bike Share Business plan, and ultimately the creation of the bike-share program.

"Kaiser Permanente has a long-standing tradition of investment in the communities that we serve related to healthy eating, active living, education and community enrichment," said Jason Tacha, executive director of operations for Kaiser Permanente Northern Colorado. "We are thrilled to continue our sponsorship of this successful project."

Unlike other programs in which riders must drop off bikes at designated stations for every stop during a reservation, Zagster's program in Fort Collins gives users the freedom to ride as long as they want, wherever they want.

Riding the Fort Collins Bike Share is easy. Bikes can be found via an online map at www.zagster.com/fortcollins or through the free Zagster Mobile App -- available for iPhone and Android. Each bike has a unique number which riders enter into the app to obtain a single-use code to open a lockbox on the back of the bike. (Alternatively, a rider can obtain the unlock code via text message.) A key in the lockbox allows the bike to be locked and unlocked throughout a ride. After the rider returns their bike to a designated Zagster bike station, the rental ends and the bike is available for the next person to enjoy.

The Fort Collins Bike Share features the Zagster 8, an award-winning bike known for its practical design, comfortable ride and easy handling. The bike includes a spacious basket that's perfect for carrying groceries, takeout or personal belongings. Because rider safety is a priority, every bike includes automatic powered lights, a bell and full reflectors.

Zagster's unique business model lowers the cost to Fort Collins and offers the city a complete and modular system. Zagster manages all aspects of the bike-sharing program -- from bikes and technology, to maintenance and marketing -- ensuring that Fort Collins always has the latest software and hardware.

About Zagster
Founded in 2007 and headquartered in Cambridge, Mass., Zagster is the largest and fastest-growing bike share provider in the United States. Zagster works directly with more than 130 communities across North America to make scalable bike-sharing programs available in areas where traditional bike-share providers can't reach. The company's goal: to make the bike the most loved form of transportation. More information about Zagster and its programs can be found at www.zagster.com.

About FC Bikes
The FC Bikes program encourages bicycling as a viable and healthy means of transportation for Fort Collins' residents, employees and visitors of all ages and abilities. Through advocacy, programming and planning, the FC Bikes program seeks to increase bicycling while creating and maintaining a bicycle-friendly community atmosphere. Fort Collins has been designated, by the League of American Bicyclists, a Bicycle Friendly Community since 2003. In the spring of 2013, the city received a Platinum designation, and it is now one of only five other communities in the U.S. -- along with Boulder, Colo., Davis, Calif., Madison, Wis., and Portland, Ore. -- to hold that distinction.

More information about FC Bikes can be found at www.fcgov.com/bicycling

Contact Information:

Amy Lewin
Senior Transportation Planner


Jill Marx
Public Relations Coordinator


John Williams
Scoville PR for Zagster