NEW YORK, NY--(Marketwired - Apr 4, 2016) - Integral Ad Science, the global leader in quantifying digital media quality, today announced that AudienceScience, the maker of the AudienceScience® Helios Enterprise Advertising Software, will add Integral's performance-matching video viewability targeting segments to their platform. AudienceScience was among the first to beta test the new segments, which are now available in addition to pre-existing data segments.
Video is a distinctive and interactive consumer experience with a great deal of potential for engagement, as such online video advertising is growing rapidly. With an estimated $7.77 billion to be spent on digital video ads this year, it's becoming increasingly important for advertisers to make sure that their ads have the opportunity to be seen.
With these opportunities come unique challenges as video viewability measurement encounters roadblocks unique to video, such as starts and stops, completion rates in-view, and sound on or off. With these segments, AudienceScience customers will now have access to Integral's diverse data-rich technology allowing for the most accurate video viewability targeting available.
"AudienceScience and Integral Ad Science are completely aligned when it comes to providing premium resources and transparency to the digital advertising ecosystem," said Scott Knoll, CEO, Integral Ad Science. "Our new video viewability segments will help ensure AudienceScience customers have access to the best tools available to get the most out of their digital video buys."
"It has never been more important to make sure advertising reaches actual people and has an opportunity to be viewed," said Tim Barnes, AudienceScience, Chief Product Officer. "Integral's video viewability pre-bid segment has helped us improve the efficiency of video advertising campaigns on behalf of our clients."
About Integral Ad Science
Integral Ad Science is a technology company focused on ensuring safe, quality media environments for online advertisers. Employing the industry's only media valuation platform, Integral Ad Science evaluates the media environment and establishes a TRAQ Score (TRue Advertising Quality), a first-of-its-kind, quantifiable measure of media quality that ultimately benefits every media buyer, seller, publisher and trading platform. TRAQ Score supports an advertiser's ability to plan, execute and target their audience in an environment that reflects their brand image and drives ROI, while simultaneously setting benchmarks for publishers who wish to improve the quality of their content and design to attract premium advertisers. Integral is headquartered in New York with operations in San Francisco, Chicago, Washington DC, London, Berlin, Sydney, Melbourne, Tokyo, Singapore and Paris. Learn more at www.integralads.com.
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