Working Smarter, Not Harder, Key to Increasing Conversion Rates, New Guide Reveals

Scottsdale, Arizona, UNITED STATES

SCOTTSDALE, AZ--(Marketwired - April 05, 2016) -  TrueShip ( -- the leading provider of ecommerce shipping software (ReadyShipper) and automated returns management solutions (ReadyReturns) -- has just released an in-depth guide that delivers timeless tactics that online marketers can use to increase conversion rates at their ecommerce store by a large margin.

With shopping cart abandonment rates hovering at 3% across the board, online stores usually have to fight tooth and nail for conversions and to win over more customers. In an increasingly competitive ecommerce space, consumers have more choices than ever before as to where they can choose to take their business.

If one store doesn't have what the consumer wants, or fails to appeal to the consumer in the right way, conversions drop and sales lift droops. But with a few simple fixes, and the know-how and statistics backing their integration, you can increase conversion rates exponentially, explains TrueShip's newest ecommerce guide.

The guide covers everything from how your shipping prices and return policy affect sales to product images, live chat support with reactive chat, security seals, product proof, product videos, A/B testing landing pages, offering guest checkout, and much more.

Readers will be apprised of industry leading methods that smaller online businesses can use to beat the odds while operating on a budget that's respective to their size and scope. 

"We're thrilled to drop one of our most informative and illustrative guides yet," commented Michael Lazar, Director of Online Marketing at TrueShip. "It's packed with all of the information, statistics, screenshots, resource links and step-by-step advice you'll need to turn things around at your online store for the better by working smarter, not harder."

Read the new guide here:

Visit TrueShip online to learn more at: Or call toll-free at: (877) 818-7447.

About TrueShip

#ShipSmarter - TrueShip is the original architect of multi-carrier ecommerce shipping software. ReadyShipper shipping software integrates into the most widely used shopping carts and online marketplaces. It is an easy-to-use order fulfillment solution designed to save e-retailers time and money.

Start a 14-day trial of ReadyShipper shipping software by visiting:

About ReadyReturns

#ReturnsHappen - ReadyReturns is a customer-facing, plug-and-play, self-service online product returns software solution. It integrates into virtually any website without any programming. ReadyReturns lets customers make returns from a website by filling out a simple form and printing the return shipping label. E-retailers set the rules of the returns, including things like return shipping and restocking fees.

Start a 30-day trial of ReadyReturns by visiting:

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Contact Information:

Press Contact
Michael Lazar
Director of Online Marketing
Tel: (877) 818-7447