Segment Launches Sources to Unify Siloed Customer Data in Minutes

Segment Sources Combines Data From Cloud Services Like Salesforce, Zendesk and SendGrid With Website and Mobile Data, Building a Complete Picture of the Customer Journey

SAN FRANCISCO, CA--(Marketwired - April 06, 2016) -  Segment, the customer data platform, today released Sources, giving companies access to new types of cloud services data for a more comprehensive view of their customers. With just a few clicks, businesses can combine crucial data from a variety of customer touch points -- support tickets, payments, email campaigns, sales conversations, and more -- with their own website and mobile data into a single data warehouse for analysis. Segment's customers -- including Instacart, Trunk Club, and Udacity -- are using this new data to learn how each interaction prompts customers to stay engaged, drop off, or buy more.

Segment users can now seamlessly export, sync, and store data from industry leading CRM, marketing, and payments platforms into Postgres or Amazon Redshift for analysis. New sources available for use today include Salesforce, Stripe, Zendesk, SendGrid, Mandrill, Intercom, Hubspot, and Twilio, with more coming over the next several weeks.

"Most companies only analyze how users move through their website and mobile apps, but that's only a tiny sliver of their interactions with a company," said Peter Reinhardt, CEO and co-founder of Segment. "To build great customer experiences, companies must understand how each customer reacts to each touchpoint, whether that's in an email, sales call, or support ticket. This data has previously been stuck in siloed cloud services, and getting it out required months of engineering time. Segment Sources unlocks your data with just a few clicks."

Segment Sources pipes customer data from cloud services into a data warehouse, removing engineering complexity and providing a more complete customer data set. This allows engineers to reclaim hundreds of hours spent manually connecting these services and tracking and translating their customer data.

"With Sources, we're gathering vital new insights about our customer experience," said Che Horder, Director of Analytics at Instacart. "For example, by combining Zendesk with purchase data, we can analyze how interactions with our Customer Happiness team affect conversion, sales, and long-term retention. We have a much clearer understanding of our funnel, what's working, and the impact of our support team on revenue."

Similarly, Sources also increases the value that each of its cloud connections provides, enabling new use cases for partner data while allowing them to focus on what they do best. "SendGrid customers want to analyze long-term user engagement trends and improve their campaigns with raw access to their email data," said Scott Williamson, Senior Director, Product Management at SendGrid. "Segment Sources allows us to stay focused on building the best email delivery service, while also helping our customers drill deep into email behavior and connect our data with other important customer touch points."

Sources builds on Segment's considerable momentum over the last year, which includes the launch of new products like Warehouses, a Series B led by Thrive Capital, and an increase in headcount from 30 to 80. Segment now serves 11,000 engineers and analysts at more than 7,000 businesses, passing 25 billion discrete user interactions per month across 50,000 tool connections. 

About Segment
Segment is the customer data platform that developers and analysts love because of its elegant APIs and extensive partner ecosystem. As the single point of data collection and distribution, Segment puts customer data to work across hundreds of marketing and analytics applications. Segment is trusted by thousands of companies including Atlassian, Bonobos, Instacart, Intuit and New Relic. For more information visit and

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Nikki Garcia
Bateman Group