RedPoint Global and Web Decisions Partner to Deliver Intelligent Customer Engagement Solutions

Partnership Will Provide Clients With "Strategic Messaging" Through a Real-Time, Customer-Centric Marketing Approach

WELLESLEY HILLS, MA--(Marketwired - Apr 12, 2016) -  RedPoint Global, a leading provider of data management and customer engagement technology, announced a partnership with Web Decisions, a strategic messaging, marketing database and customer insights services company serving the retail, catalog, ecommerce, CPG and healthcare industries. The RedPoint Convergent Marketing Platform™ will help power Web Decisions' alwaysOn, a customer engagement solution that recognizes customer interactions at any touch point and displays relevant content in real-time based on the consumer's purchase behavior.

"As our clients embrace consumer-centric marketing, Web Decisions provides them with data-driven engagement technologies that tie their marketing campaign performance back to business results," said George Bardenheier, president of Web Decisions. "Partnering with RedPoint benefits our clients by giving them the tools needed to manage and leverage data that optimizes each and every customer engagement, delivering a powerful omni-channel marketing solution that will help them grow their business."

Web Decisions helps resolve the challenges faced by marketers at many of the nation's most proactive brands with services that include "strategic messaging" powered by customer and prospect marketing database build and management, data hygiene services, customer profile enhancement, business intelligence, statistical modeling and cross-channel marketing solutions. 

"Web Decisions has a long, respected history of leadership in serving the marketing community," said Dale Renner, CEO of RedPoint Global. "By using our technologies to underpin alwaysOn, more marketers will have access to a powerful and flexible marketing platform than ever before. We help marketers create rich, holistic profiles of their customers while maintaining the ability to intelligently execute across any and all channels. Working with Web Decisions will expand offerings for a broad variety of mid- to large-sized B2C organizations. This is a game changer."

About RedPoint Global Inc.
RedPoint Global empowers marketers to bring together all the customer data they need to create precise one-to-one interactions with customers across any and all marketing channels. Unlike other solutions, the RedPoint Convergent Marketing Platform, a customer engagement platform, enables users to quickly extract structured and unstructured data from wherever it is, easily analyze customer behaviors and preferences, and create precisely the right messaging -- whenever and through whatever channel required -- all from a single platform. No other software provider offers an all-in-one solution PLUS speed-to-market and robust scalability. For more information visit or email

About Web Decisions
Web Decisions provides real-time data driven marketing solutions that enable actionable business intelligence and campaign execution to power the marketing communications for medium and large sized business clients.

Web Decisions is headquartered in Greensboro, North Carolina, with a client services center in Schaumburg, Illinois. The company has been recently recognized as one of the fastest growing companies in the U.S. by Inc. Magazine in their Inc. 5000 List and the Triad Business Journal Fast 50. For more information, email:

Contact Information:


Stephanie Ross
EMA Boston

Carol Wolicki
Vice President, Marketing
RedPoint Global

George Bardenheier
Web Decisions