Bayn Studio is opening to the public in Gävle as a centre for natural sugar reduction

Bayn Europe AB, a leading sugar reduction specialist, is soon to open Bayn
Studio in Gävle, Sweden, as an innovation centre for product design and
education regarding sugar reduction. The studio will also be a showroom for
Bayn’s product EUREBAÒ, a natural solution for sugar and calorie reduction, and
Bayn’s range of sugar reduced products.
"Today most consumers are aware that sugar is a reason for obesity and diabetes
2. Bayn is striving to select and evaluate different fibre sources, like oat and
apple, to replace sugar and create new recipes with a better taste for the
health and wellness market. This is the main reason for us to invest in, and to
open, Bayn Studio", says Lucy Dahlgren, CEO of Bayn Europe AB.

The Bayn Studio will have an academy open for workshops, for both consumers and
companies, with the aim to increase knowledge about sugar reduction. It will
also serve as a way for Bayn to get direct consumer feedback for new product
development, and for their sustainable business development.

"Bayn Studio will work as a solid knowledge transfer platform for our
communication with both our customers and the public. We will invite our
customers, i.e. food producers, to attend workshops and seminars about sugar
reduction and solutions. At the same time, we will invite consumers and school
children to come to Bayn Studio and experience making chocolate and sweets
without added sugar", says Lucy Dahlgren.

Bayn Studio will also have a coffee corner where the public will be
offered healthy and tasty cakes and sweets without added sugar.

"The studio will be used to educate the public about sugar reduction and to
showcase our formulas and products without added sugar. We are moving our lab
closer to the end-consumer, and can now have a direct dialog with the public
about sugar reduction as a way of leading a healthier lifestyle. Our ambition is
to connect food science, lifestyle ingredients and food producers to consumers
and to let them experience our formulas and products for natural sugar
reduction", says Lucy Dahlgren.

The construction of Bayn Studio will start shortly, and the centre is planned to
open after the summer.
For more information, please contact Lucy Dahlgren, CEO, Bayn Europe AB, e-mail
ld@bayn.se
About Bayn:

Bayn Europe is a Swedish knowledge and innovation company helping food producers
around the world to meet the market demand for a healthier world. Bayn’s
solutions reduce sugar in products and create new, naturally sweetened products
with less calories. Bayn’s natural solutions are developed through scientific
research and provide innovative, healthy recipes, made in close cooperation with
the company’s customers across the global food industry.

Bayn is listed at Nasdaq Stockholm, First North, under the short name BAYN.

Mangold Fondkommission AB is the company Certified Adviser, phone. +46 8 5030
1550

For more information, visit www.bayn.se