RedPoint Global to Host Roundtable About Mining Customer Data at Digital Travel Summit

Xanterra Parks & Resorts to Share Strategies for Cross-Selling and Up-Selling

WELLESLEY HILLS, MA--(Marketwired - Apr 19, 2016) - RedPoint Global, a leading provider of data management and customer engagement solutions, will host a roundtable discussion at the Digital Travel Summit in conjunction with Xanterra Parks & Resorts. The discussion will focus on helping travel marketing professionals leverage customer data from multiple brands and properties to understand when, where and how often they travel -- in order to capitalize on cross-sell and up-sell opportunities.

In this "Digital Solution Deep Dive," travel executives will learn how consolidating customer data through the RedPoint Global Convergent Marketing Platform has helped the Xanterra marketing team gain insight and knowledge that is helping them grow their business while reducing customer acquisition costs.

Digital Solutions Deep Dive: Mining Your Customer Data for Maximum Cross-Sell and Up-Sell

Monday, May 2, 2016, 4:50PM PDT

Green Valley Ranch, 2300 Paseo Verde Pkwy., Henderson, Nev.

Lindsey Hafemeister,
partnership marketing manager, Xanterra Parks & Resorts

Learn how the Xanterra marketing team is utilizing the RedPoint Global Platform to leverage customer data such as guest history and preferences to align the right messages and offers with the right customers to create sustained, profitable relationships.

Register for the Digital Travel Summit:

Visit RedPoint Global in Booth #3 at the Digital Travel Summit.

About RedPoint Global Inc.
RedPoint Global empowers marketers to bring together all the customer data they need to create precise one-to-one interactions with customers across any and all marketing channels. Unlike other solutions, the RedPoint Convergent Marketing Platform, a customer engagement platform, enables users to quickly extract structured and unstructured data from wherever it is, easily analyze customer behaviors and preferences, and create precisely the right messaging -- whenever and through whatever channel required -- all from a single platform. No other software provider offers an all-in-one solution PLUS speed-to-market and robust scalability. For more information, visit or email

Contact Information:

Editorial Contacts
Carol Wolicki
Vice President, Marketing
RedPoint Global Inc.
(781) 694-1125

Stephanie Ross
HB/EMA Boston
(781) 893-0053