Yes, Product Videos Increase Conversion -- Why & How Explained in New Guide

Scottsdale, Arizona, UNITED STATES

SCOTTSDALE, AZ--(Marketwired - April 26, 2016) - TrueShip ( -- the leading provider of ecommerce shipping software (ReadyShipper) and automated returns management solutions (ReadyReturns) -- has just released an in-depth guide that reveals why and how product videos can increase conversion rates.

With recent studies showing that 57% of shoppers purchase more confidently and make fewer returns when product videos are offered, it's a seemingly smart and simple way to expand one's customer base while improving retention and reducing the cost of reverse logistics.

In TrueShip's new guide, retailers will learn the leading video conversion statistics, and will be apprised of a wealth of other related information that includes:

  • How to create short, succinct videos.
  • Current video analytics on view time and engagement.
  • Why video promotion is more effective than text and images.
  • Comparison of the effects of product videos from leading online retailers.
  • How to use videos to improve conversions.
  • Infographic: "Video Moves Business."

"A video, according to Forrester Research, is worth 1.8 million words," said Michael Lazar, Director of Online Marketing at TrueShip. "In short, if you are not using them for your products, you are missing out on a windfall of prospective sales. Our new guide helps you better understand why."

Read the new guide here:

Visit TrueShip online to learn more at: Or call toll-free at: (877) 818-7447.

About TrueShip

#ShipSmarter -- TrueShip is the original architect of multi-carrier ecommerce shipping software. ReadyShipper shipping software integrates into the most widely used shopping carts and online marketplaces. It is an easy-to-use order fulfillment solution designed to save e-retailers time and money.

Start a 14-day trial of ReadyShipper shipping software by visiting:

About ReadyReturns

#ReturnsHappen -- ReadyReturns is a customer-facing, plug-and-play, self-service online product returns software solution. It integrates into virtually any website without any programming. ReadyReturns lets customers make returns from a website by filling out a simple form and printing the return shipping label. E-retailers set the rules of the returns, including things like return shipping and restocking fees.

Start a 30-day trial of ReadyReturns by visiting:

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Contact Information:

Press Contact
Michael Lazar
Director of Online Marketing
Tel: (877) 818-7447