Alternative Lender Merchant Advance Capital Announces Partnership With Home Equity Lender Alpine Credits

Merchant Advance Capital and Alpine Credits Partner to Increase Canadian Small and Medium Sized Businesses' Options in Getting Approved for a Loan

VANCOUVER, BRITISH COLUMBIA--(Marketwired - April 28, 2016) - Merchant Advance Capital, a leading national online business lender, announced today that it has partnered with Alpine Credits to service small business owners seeking funding through the Alpine Credits network of companies.

Having deployed over $65 million dollars in capital to small and medium sized businesses since inception in 2010, Merchant Advance Capital is expected to deploy an additional $55 million in capital this annum. The company is confident that a strategic partnership with lending giant Alpine Credits will meaningfully increase financings nationwide in part by harnessing Alpine's well-respected reputation and brand within the business community.

"Borrower confidence is growing stronger and stronger in our industry every day. Fintech companies are going mainstream and reacting to the overwhelming demand that we've seen all across Canada. Small business owners deserve quick and easy access to capital - and that's just not being met by the banks anymore," said Merchant Advance Capital Founder & CEO David Gens. "An equally important part of the equation is transparency and customer service - it is meaningful for owners to deal with a company that they trust . . . one who is committed to them through their values and in practice. Partnering with Alpine is a natural fit for us, both companies' values are in line and we share a common goal."

This announcement comes hot on the heels of Merchant Advance Capital's newest product launch: a revolving line of credit for business owners that's been coined 'Give Yourself Credit'. The product is the newest addition to a suite of financial programs that offer business owners the ability to finance their businesses without visiting their local bank branch. Each of the products are unique and were designed in response to a need for additional flexibility that hadn't previously existed in Canadian small business financing.

Canadian business owners, who often face volatility in their sales due to seasonality, have been extremely receptive to increasingly creative financial products that are being made available to them in part through recent innovation in the lending industry.

Understanding and addressing the credit needs of Canadians is something Alpine Credits has prided itself on for more than 40 years. Vice President Arif Mulji adds, "We've seen a growing trend of business owners applying for capital - whether it's to service business needs or for personal reasons, we want to make sure Alpine is meeting that demand. Having already built its own proprietary underwriting systems, we knew Merchant Advance Capital would be the best partner for this new venture and are we are proud to align our brand with them."

About Merchant Advance Capital

Merchant Advance Capital is one of Canada's leading online lenders on a mission to help small and medium-sized businesses grow. They leverage technology and data science to reduce risk and provide more convenience, lower fees and flexible repayment schedules. Merchant Advance Capital was founded in 2010 and has now grown to include offices in Toronto and Vancouver and serves clients Canada-wide.

For more information, visit

About Alpine Credits

Alpine Credits is a pioneer in the Canadian private lending market, lending out millions of its own funds monthly and funding over $1 billion in home equity loans since 1969. Alpine Credits offers homeowners quick access to the equity in their homes and, unlike the banks, our primary focus is the value of your real estate relative to how much you owe against it - not your credit, age or income. At Alpine Credits we believe all Canadian homeowners should have a fair chance at getting the money they need and our business is built on the belief that the traditional banking system may not be the right fit for all Canadians. Our intent is to offer Canadian homeowners an alternative (not a replacement) to the banks and credit unions. We strive to make our lending process straightforward, transparent and extremely efficient while being committed to best in class customer service. For more information, visit

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Yulu Public Relations
Esther Tung