Phoenix Marketing International Uncovers What Affluent Voters Are Thinking About The Presidential Candidates

Clinton and Trump are tied in their ability to grow the economy, regulate Wall Street, and keep the US strong in the global economy


RHINEBECK, NY, N.Y., April 28, 2016 (GLOBE NEWSWIRE) -- Phoenix Marketing International (, a premier global marketing services firm, today released new data from the research firm's Global Wealth Monitor. The team surveyed affluent voters to find out what they are thinking about each of the candidates and their ability to lead both economically and globally. In terms of growing the economy, regulating Wall Street and keeping us strong in the global economy, Clinton and Trump are on the top of the list. The research also showed that affluent households are most likely to vote for Clinton (32%) and Trump (25%). The results come from an analysis of 774 completed interviews (conducted from 4/4-4/10, 2016) with affluent households having $100k+ in investable assets.

"In addition to national and global economic abilities, affluent investors are actively following the presidential race on a daily basis and keeping their finger on the pulse of this historic primary," said David Thompson, Managing Director, Affluent Practice, Phoenix Marketing International. "The affluent segment has always played an important role in the election, from voter support to financial donations they want to ensure that their money and the economy is well taken care of. This reinforces why they are playing such an active role in the primaries and upcoming election."

According to the research, 48% of affluent voters are very involved and follow the election news on a daily basis while 31% somewhat involved. The Global Wealth Monitor also revealed:

In terms of growing the US economy, affluent voters think the one to do the best job is:

Trump - 31%
Clinton - 28%
Kasich - 15%
Cruz - 10%
Sanders - 8%
Other - 9%

Wall Street regulation plays out like this:

Clinton - 24%
Trump - 23%
Sanders - 21%
Kasich - 13%
Cruz - 10%
Other - 10%

And on the important issue of ensuring that the US is a leader in the global economy:

Clinton - 31%
Trump - 28%
Kasich - 13%
Cruz - 9%
Sanders - 9%
Other - 9%

The PMI Global Wealth Monitor (GWM) provides ongoing intelligence on the attitudes, behaviors and needs of affluent and High Net Worth consumers to leading organizations in the U.S., Canada, and Europe. To see 2016 summary of offerings please visit:

About Phoenix Marketing International

Phoenix Marketing International is a premier global marketing services firm providing its clients tailored and unique insights with expertise in product innovation, customer experience and communications and brand via a wealth of existing proprietary data, advanced analytics and statistical modeling techniques. The company has extensive research experience across the Automotive, Financial Services, Healthcare, Converged Technology and Media, Restaurant and Travel/Leisure sectors. With the recent acquisition of Sterling Research Group, the Phoenix team is further expanding its capabilities into the VOC (Voice of the Customer) marketplace. Phoenix's innovative mobile engagement platform, mXP, provides access to an extensive network of on-the-go consumers offering clients deeper insights into the wants and needs of customers across multiple market segments. Founded in 1999 by Chairman and CEO, Allen R. DeCotiis and President, Martha Rea, Phoenix Marketing International has established its global presence with offices in major locations such as New York, New Jersey, Massachusetts, Pennsylvania, North Carolina, California, Michigan, Florida and London. For more information visit


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