Blue Calypso Engages MZ Group to Lead New Strategic Investor Relations Program

Emerging Provider of Location-Enabled, Mobile Consumer Engagement Solutions at Inflection Point with Recent Patent Award in Gamification IP Family and New Capital Infusion from Strategic Investor

Richardson, Texas, UNITED STATES

DALLAS, May 03, 2016 (GLOBE NEWSWIRE) -- Blue Calypso, Inc. (OTCQB:BCYP), an innovator of mobile consumer activation, engagement and social advocacy solutions for manufacturers and brick-and-mortar retailers, has engaged international IR specialists MZ Group to lead a new strategic investor relations and financial communications program in key global markets.  

Blue Calypso welcomes its partnership with MZ Group, the largest independent IR firm in the world. Over the course of the next several weeks, MZ Group will work closely with Blue Calypso management to develop and execute a comprehensive capital markets strategy designed to increase the company’s visibility amongst investors in the United States. This structured campaign will be augmented by Blue Calypso’s recent business success, patent family expansion and upcoming high-profile partnerships with leading international brands, retailers and tier-one technology companies.

Since 2009, Blue Calypso has been an innovator and pioneer in the development and delivery of location-enabled mobile engagement solutions that bridge the relationship gap that commonly exists between brands, retailers and consumers. Their leading solutions: KIOSentrix®, POPTrak & DashTAGG® elevate the consumer shopping experience through an engaging in-store mobile immersion, while capturing real-time shopper behavioral analytics for retailers and brands on their patented cloud-based platform. With a $29 billion-dollar market opportunity in mobile shopping, a 20% CAGR on revenue growth in social gaming and a strong IP portfolio, Blue Calypso is positioned squarely to capitalize on the future of mobile engagement. MZ is the next evolution for institutional investor awareness.

MZ has six offices across North America and a strong presence in Asia with offices in Taipei and Hong Kong. Additionally, the company has extensive industry relationships with investors throughout Europe including key financial hubs in the UK and Germany.

With their stringent client approval process, public companies the firm represents are well respected within the international market. As a result, MZ has developed a stellar reputation as a premier resource for institutional investors, brokers, analysts and private investors. Additionally, MZ Group was recently ranked No. 1 consultancy in Latin America and No. 7 in the world in business communication.

Ted Haberfield, president for MZ North America, and the MZ Group team will be advising the company in all facets of corporate and financial communications. MZ will support Blue Calypso in executing virtual webinars and in-person roadshows in key cities as well as building brand awareness with the financial media.

“With the recent patent award in our new gamification family, strategic investment and key upcoming partnerships and milestones, we are now ready to engage U.S. investors and we have decided to partner with MZ Group to continue to expand and strengthen our investor relations program in North America,” said Blue Calypso CEO, Andrew Levi. “MZ Group provides the reach and established track record we need to develop relationships with the retail and institutional investors who are seeking disruptive technologies dedicated to improving the ROI for large brick-and-mortar retailers in the ‘Amazon’ world of today. Our mobile engagement solutions bridge the gap between brands and consumers.”

President of MZ Group North America, Ted Haberfield commented: “MZ Group is excited to have the opportunity to partner with a technology innovator like Blue Calypso. After completing comprehensive due diligence, which included speaking with industry consultants, we're convinced that Blue Calypso is at an inflection point regarding market awareness, market traction and market share growth. Blue Calypso provides a scalable, quantifiable value-prop to its customer base; a set of characteristics we like to identify with and something that we feel fits well into our portfolio of partner companies.”

“Blue Calypso is poised to be a dominant player in a growing and necessary vertical of technology; that of customer identification, customer engagement, customer marketing and customer analytics capture. With a substantial portfolio of proprietary technologies, a management team with a credible plan for a continuation of growth and a substantial IP moat, we're confident in our ability to execute a comprehensive investor relations campaign with Blue Calypso. We look forward to conveying the unique aspects of the Blue Calypso narrative to market participants and ultimately to help unlock shareholder value."

About MZ Group
MZ, founded in 1999, combines capital markets intelligence, global investor targeting, IR technology, corporate governance, media and corporate communication and IR consulting, providing comprehensive programs that successfully build and manage shareholder value. With a team of highly experienced senior professionals and an integrated service portfolio, MZ ensures that companies are provided with the right tools and strategies to interact effectively with the investment community and the media, successfully conveying the investment message. MZ's market intelligence, advisory and tactical support activities for investor relations and corporate communications programs are underpinned by a comprehensive IT infrastructure, allowing companies to rapidly achieve global standards of best practices. For more information, please visit

About Blue Calypso, Inc.
Dallas-based Blue Calypso, Inc. (OTCQB:BCYP) develops and delivers an innovative location-centric mobile shopper engagement experience for brands, retailers and consumers. The Company’s KIOSentrix® platform connects consumers to brands, drives local in-store traffic, increases shopper spend and shortens the consumer’s path-to-purchase. The Company was recently selected to Retail CIO Outlook magazine’s “Top 10 Merchandising Solution Providers – 2016.”  For more information about the company, please visit

Forward Looking Statements 
Statements in this press release that are not statements of historical or current fact constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such forward-looking statements involve known and unknown risks, uncertainties and other unknown factors that could cause the actual results of the Company to be materially different from historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements which explicitly describe such risks and uncertainties, readers are urged to consider statements labeled with the terms “believes,” “belief,” “expects,” “intends,” “anticipates,” “will,” or “plans” to be uncertain and forward-looking. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company’s reports filed with the Securities and Exchange Commission. 



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