ReachLocal Recognized as a 2016 Confirmit ACE Award Winner

ReachLocal wins in two categories – innovation in customer engagement and overall business impact


WOODLAND HILLS, Calif., May 12, 2016 (GLOBE NEWSWIRE) -- ReachLocal Inc. (NASDAQ:RLOC), a leader in powering online marketing for local businesses, announced today that it has been awarded a 2016 Confirmit ACE (Achievement in Customer Excellence) Award in two categories – the Innovation in Customer Engagement category and the Overall Business Impact category. The accolades demonstrate ReachLocal’s relentless pursuit to build long-lasting client relationships through product, service and sales satisfaction.

The Confirmit ACE Awards program celebrates outstanding achievement in customer experience. Receiving a Confirmit ACE Award demonstrates ReachLocal’s rigorous application of Voice of the Customer processes and its outstanding performance as measured by those procedures. An elite group of Confirmit clients qualified for an ACE Award.

ReachLocal earned the Confirmit ACE Award for its Voice of the Customer Program that has been running since 2011, and its innovative customer engagement practices. Originally initiated in North America to track client feedback and loyalty metrics, the company has since expanded the program into five continents. The program is based on the client’s lifecycle, soliciting feedback at point of entry (new client), maintenance (check in) and client churn. As part of the program, ReachLocal tracks loyalty metrics (CSAT, CES and NPS) as well as other metrics related to product satisfaction, service satisfaction and sales satisfaction. ReachLocal also won the 2015 Confirmit ACE Award for best demonstrating how to use the Voice of the Customer to drive business results.

“One of our strategic priorities at ReachLocal is providing superior service to our clients. Receiving a Confirmit ACE Award showcases our commitment to and focus on a great client experience globally,” said Bala Menon, Senior Vice President, Global Services. “Through our feedback program, ReachLocal is able to hear about great experiences as well as quickly assist clients in need. While metrics are important, the most important aspect of our program is the follow up with our clients.”

"As a 2016 Confirmit ACE Award winner, ReachLocal has demonstrated a genuine commitment to listening to its customers in an effort to better understand their needs and drive positive change across the business,” said Henning Hansen, President and CEO of Confirmit. “We continue to be impressed with the caliber of entries we receive each year and are delighted to honor those undertaking exceptional customer experience activities.”

About ReachLocal
ReachLocal, Inc. (NASDAQ:RLOC) helps local businesses grow and operate their business better with leading technology and expert service for our clients' lead generation and conversion. ReachLocal is headquartered in Woodland Hills, Calif. and operates in four regions: Asia-Pacific, Europe, Latin America and North America.

About Confirmit
Confirmit is the world’s leading SaaS vendor for multi-channel Voice of the Customer, Voice of the Employee, and Market Research solutions. The company has offices in Oslo (headquarters), Chengdu, Grimstad, London, Moscow, New York, San Francisco, Sydney, Vancouver, and Yaroslavl. Confirmit’s software is also distributed through partner resellers in Madrid, Milan, Salvador, and Tokyo. 

Confirmit powers Global 5000 companies and Market Research agencies worldwide with a wide range of software products for feedback / data collection, panel management, data processing, analysis, and reporting. Customers include Aurora, British Airways, British Standards Institution, Cross-Tab, Dow Chemical, GfK, GlaxoSmithKline, GMO Research, JTN Research, Keep Factor, Morehead Associates, Nielsen, Research Now, RONIN, RS Components, Sony Mobile Communications, Swisscom and The Wellcome Trust. Visit for more information.



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