SAN FRANCISCO, June 06, 2016 (GLOBE NEWSWIRE) -- Independent advertising agency Duncan/Channon kept its award roll going, taking top honors at Thursday night's 2016 North American Effie Awards gala in New York. The agency’s campaign for the California Tobacco Control Program earned Silver in the Advocacy category. The Effie Awards are known by advertisers and agencies globally as the preeminent industry award recognizing the work that drives a brand's success.
The Effie comes on the heels of the work's recognition at the last month's BIG Star Awards, where the San Francisco Bay Area Innovation Group (sfBIG) named the public health effort, created for the State of California, Campaign of the Year. The campaign was also honored recently for its website, StillBlowingSmoke.org, at the 10th annual Pixel Awards, which focus on design and technology. The “Wake Up” campaign collected even more metal at the 2015 Healthcare Marketing IMPACT Awards, organized by Modern Healthcare and Advertising Age, taking gold in both the video and integrated categories for advocacy campaigns before earning the event’s top honor, Best in Show.
“We’re deeply proud of this work," said Anne Elisco-Lemme, executive creative director at Duncan/Channon, "and thankful for the recognition we share with our friends at the California Tobacco Control Program. The Effie is particularly special because it speaks to effectiveness. Breaking through the apathy around e-cigarettes was no small task. To move consumers through education and discussion to action, the team had to work all the levers: strong music, startling images, unexpected interactivity, an all-encompassing media plan and a design motif — the asterisk — that said it all in one familiar symbol."
Following strategic exploration, guided by the agency's brand strategy department, the campaign included TV, digital, social, out-of-home and experiential advertising. Launched last summer, "Wake Up" was the first major campaign in the nation to target the surging use of e-cigarettes, especially among young adults, and it has helped start widespread debate and legislative action in the state and across the country. The next installment of this award-winning campaign just launched.
About Effie Worldwide
Effie Worldwide is a 501(c)(3) nonprofit organization championing the practice and practitioners of marketing effectiveness. Effie Worldwide spotlights marketing ideas that work and encourages thoughtful dialogue around the drivers of marketing effectiveness. The Effie network works with some of the top research and media organizations worldwide to bring its audience relevant insights into effective marketing strategy. The Effie Awards are known by advertisers and agencies globally as the preeminent award in the industry, and recognize any and all forms of marketing communication that contribute to a brand’s success. Since 1968, winning an Effie has become a global symbol of achievement. Today, Effie celebrates effectiveness worldwide with over 40 global, regional and national programs across Asia-Pacific, Europe, Latin America, Middle East/North Africa and North America. Effie initiatives include the Effie Effectiveness Index, ranking the most effective companies and brands globally and the Effie Case Database. For more details, visit www.effie.org. Follow @effieawards on Twitter for updates on Effie information, programs and news.
About Duncan/Channon
Duncan/Channon (duncanchannon.com) is an integrated, independent, full-service advertising and design agency, ranked among the top 10 Bay Area agencies by the San Francisco Business Times. Duncan/Channon specializes in re-launching brands and has won first prize in the Rebrand 100 global competition, as well as media plan of the year from the 4A’s. Current clients include Sephora, Kona Brewing, Red Hook, John Muir Health and the California Tobacco Control Program. Duncan/Channon was founded in 1990 and is housed in an historic building in downtown San Francisco.