SAN FRANCISCO, CA--(Marketwired - Jun 13, 2016) - VinCompass Corp. announced the release of a research study that indicated that 92% of consumers experience anxiety when pairing wine in a restaurant. This phenomenon, Fear Of the Wine List (FoWL™), is pervasive across all age and financial demographics. Consumers are faced with millions of wine choices in tens of thousands of restaurants with limited time to choose, resulting in a billion dollar a month opportunity for a company that can solve this anxiety.
VinCompass is the first comprehensive wine app available on the market to address this phenomenon. "There is only one real pain point in the consumer experience, and it is often when a consumer is in a white table cloth restaurant and staring at wines they don't understand. The only app, though through an invite-only, closed network, trying to fix that goal is VinCompass," said Paul Mabray, Chief Strategy Officer of VinTank, now a W2O Group company.
"VinCompass' unique patent pending data engine quickly calculates and works through the possible pairing algorithms in order to recommend a wine, thus removing consumer stress and reducing FoWL™ in a simple and engaging way. For the 8% of consumers who do not suffer from FoWL™, you might benefit from the recommendation results delivered in seconds on a large wine list that can exceed more than a thousand wines. Users simply logs into the app when they arrive at a restaurant and in less than four steps, VinCompass will recommend a wine to suit their taste preferences and budget. Additionally, the VinCompass app creates a unique VinPrint™ that will remember a user's taste preference and feed VinCompass' self-learning data engine, so it can make better future recommendations. It's like having a personal sommelier in your pocket," said Peter Lachapelle, Founder and CEO of VinCompass.
Click here to download the VinCompass research study and learn how VinCompass can solve the Fear of the Wine List (FoWL™) for you.
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Investor Relations
Email: IR@VinCompass.com
Phone: 415 - 817 9955 ext 8
Web: http://www.vincompass.com/investor_relations