Giant Eagle Selects MyWebGrocer for Next Generation Digital Grocery Capabilities

Enhanced digital presence will bring together in-store and online grocery capabilities to create seamless omni-channel experience for Giant Eagle customers

Winooski, Vermont, UNITED STATES

WINOOSKI, Vt., June 13, 2016 (GLOBE NEWSWIRE) -- MyWebGrocer (MWG), the leading provider of eCommerce and digital marketing solutions to the grocery and Consumer Packaged Goods (CPG) industries, announced today that Giant Eagle, one of the nation’s largest food, fuel and pharmacy retailers, has selected the company’s Digital Experience Platform to power its omni-channel shopping experience.

Using MWG’s grocery-ready software and services, Giant Eagle will optimize shopper engagement by providing an integrated omni-channel experience that includes providing the platform for the retailer’s Curbside Express online grocery ordering program, digitized circulars and seamless shopping list management across devices, with many more enhancements planned for future rollout.

“Giant Eagle has a longstanding history of providing our customers with the best in high quality foods and convenience-oriented services, and it is important that we continue to advance this core value proposition by taking advantage of the tremendous opportunities for customer experience innovation made possible by grocery eCommerce,” said Kimberly Aylward, General Manager of Digital Marketing and Customer Experience at Giant Eagle. “MWG’s solution offers the most robust, scalable, proven and innovative grocery eCommerce platform in the industry, and MWG also has the subject-matter expertise and track record for making digital grocery initiatives profitable and high-growth.”

MWG’s Digital Experience Platform will also help Giant Eagle achieve a 360-degree view of customers’ interactions across online and brick-and-mortar channels, allowing the retailer to provide increasingly more relevant value to customers, while also allowing Giant Eagle to collaborate with CPG partners to better connect their brands with shoppers.

“Providing an innovative and superior omni-channel shopping experience in the grocery industry is a complex endeavor – far more complex than in other industries --  and requires working with a partner that has deep industry experience, and end-to-end digital platform and professional service support teams designed specifically for the needs of today’s retail grocers. “We look forward to partnering with Giant Eagle to ensure the success of their omni-channel strategy,” said Joseph Lee, Global SVP at MWG.

For more information about how MWG is helping grocery retailers and brands enhance their digital presence, visit

About Giant Eagle

Giant Eagle Inc., ranked 36 on Forbes magazine’s largest private corporations list, is one of the nation’s largest food retailers and distributors with approximately $9.5 billion in annual sales. Founded in 1931, Giant Eagle, Inc. has grown to be the number one supermarket retailer in the region with more than 420 retail locations, throughout western Pennsylvania, Ohio, West Virginia, Maryland and Indiana.

About MWG

MWG offers the only complete Digital Experience Platform for grocers and Consumer Packaged Goods brands. The platform powers every interaction to attract, engage, transact with and retain grocery shoppers through digital offerings ranging from planning and shopping platforms to mobile and social tools. The company also offers opportunities for consumer packaged goods brands looking to reach consumers with relevant advertising, promotions and offers throughout their grocery path to purchase.

Founded in 1999, MWG manages digital solutions for more than 130 retailers across the globe, representing more than 10,000 stores, and 500+ major consumer packaged goods brands. For more information, please visit, and connect with us on LinkedIn and Twitter.



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