Google Unveils New Instant App Feature, Illustrating With Purchase on B&H Website

Android App News: New Initiative Promises Native Android Apps Without Installation

NEW YORK, NY--(Marketwired - June 14, 2016) - At its annual I/O developer conference this week, Google unveiled the next evolution in app sharing, the aptly named Android Instant Apps. This new breed of software app allows users to enjoy a native app experience without having to download anything from the Play Store. By simply tapping a link or search result users will be able to access everything needed to complete a certain task instantly, minus the lengthy wait time.

The trick behind Instant Apps is that it's built into Google Play services. Once a link or search result is tapped, Google Play grabs only the necessary parts of the relevant app to accomplish a particular goal -- say, watching a Buzzfeed video or buying some new gear from B&H. As demonstrated at the conference, a user would be able to search for a particular item, and then, by simply tapping the link that appears in the results page, go directly to that item on B&H's app and purchase it -- quick, easy, awesome.

Instant Apps are going to be a welcomed relief from the time-consuming chore of downloading full apps or dealing with the ceaseless scrolling of the mobile Web. With Instant Apps, shoppers will be able to complete one-time tasks quickly and hassle-free. They will also be able to get a good preview of a particular app and, if pleased with what they see, they could choose to download the whole thing. According to Google, Instant Apps will work on all devices running Android 4.1 or higher with Google Play services, so pretty much any Android user will be able to use it.

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About B&H Photo Video

As the world's largest source of photography, video, audio, and the latest trending technologies, including drones, virtual reality, and 3D Printers, B&H Photo Video is known worldwide for its attentive, knowledgeable sales force, excellent customer service, and fast, reliable shipping. Visitors to the website can access a variety of enlightening articles and educational videos. B&H has been satisfying customers worldwide for over 40 years.

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Customers making purchases on the B&H website can now make a split payment with multiple credit cards, a useful feature for those with limited credit on their individual cards. Previously, this method of payment was only available to customers when purchasing by phone or in store.

Many items can now be ordered online and picked up at our NYC Superstore. Add any qualifying items to your shopping cart and select STORE PICKUP. You will then have an opportunity to indicate who will be making the pickup, if it is someone other than yourself. You'll receive an email (up to 45 minutes) after completing your order, indicating that your order is ready for pickup at the B&H SuperStore.

The B&H YouTube Channel has an unmatched wealth of educational photographic content. Our entertaining and informative videos feature product overviews from our in-house specialists, as well as photography industry experts. You can even view the B&H Event Space presentations from many of the world's foremost photographers and interviews with some of photography's most dynamic characters. Tap into this exciting resource by subscribing to the B&H YouTube Channel here. In addition to these videos, the B&H Explora blog presents new product announcements, gear reviews, helpful guides, and tech news written by product experts and industry professionals.

When you're in Manhattan, take a tour of the B&H Photo SuperStore, located at 420 Ninth Avenue. The expo continues all year round in the camera kiosks at B&H. Featuring the newest cameras, the kiosks are manned by manufacturer representatives, who are there to guide you and demonstrate the latest photographic technology. With hundreds of products on display, the B&H Photo electronics store is the place to test-drive and compare all the latest technology gear.

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Google I/O Presented BH Photo Instant App Google Unveils New Instant App Feature