2016 Election Might Be Won By Influencing "The Persuadables"

ALC-Aristotle Political Precision introduce new audience segments, capitalizing on unprecedented Trump-Clinton election dynamics


WASHINGTON, July 14, 2016 (GLOBE NEWSWIRE) -- Donald Trump and Hillary Clinton are driving dynamics in 2016, unlike any previous election cycle. Many Republican and Democratic voters are considering crossing party lines in November because of their affinity for—or dislike of—the presidential candidates. With the unusual nature of this election cycle, many pundits believe the 2016 elections can be won by reaching and motivating a distinct segment of voters. ALC-Aristotle Political Precision has bundled these voters into new digital data audiences called "The Persuadables" for use by political campaigns and causes.

The Persuadables audience contains more than twenty million names, including "switch-hitters" like declared Republicans and Democrats who have donated to the other party, and individuals who have recently changed party affiliation. In addition, The Persuadables contains populations that have a higher propensity to vote for the other party's candidates because of the unique dynamics of this Trump-Clinton election. These populations include college-educated Republican women, Rust Belt/blue collar Democratic men, and Hispanic and African American Republicans. Further, The Persuadables includes newly registered voters.
According to John Aristotle Phillips, Founder and CEO of Aristotle, "The 2016 election cycle has proven highly unpredictable, yet data analysis clearly indicates that certain voters are far more susceptible to switching their party alliances in November at both the presidential level and further down ticket. To help ensure that political campaigns can access and target these persuadable voters, we worked with ALC to create The Persuadables and custom-built refined voter segments that can be instrumental in determining the course of many competitive races."
ALC-Aristotle Political Precision is the most comprehensive, up-to-date digital audience for the political marketplace. The database offers more than 250 million online IDs and over 500 unique segments. The sheer mass, as well as the granularity of data contained in Political Precision, helps campaigns and advocacy groups deliver more relevant messages, to more precise targets, through more channels, and thereby improve campaign and fundraising results.
Political Precision, including The Persuadables, is available for digital display, mobile, social, video, email, and also direct mail. The audience can be accessed via the major DSPs, DMPs, ad exchanges and can be directly synced with most platforms. In addition, Political Precision can also be used for modeling and analytics. For more information, visit www.alcdigital.com.
About Aristotle
Aristotle is the global leader in providing technology to political campaigns and organizations, offering a seamless solution for campaign software, voter data, PAC and grassroots software and services. Since 1983, every occupant of the White House has used Aristotle solutions, as have countless senatorial and congressional campaigns, democratic and republican state party organizations and many of the largest PAC, advocacy and grassroots organizations.
About ALC

ALC is the industry's leading privately held direct and digital data marketing solutions provider. Founded by Donn Rappaport in 1978 and headquartered in Princeton, NJ, the company operates 7 sales and account management offices in the U.S. ALC enables its roster of blue-chip clients — including the leaders in virtually every business sector — to grow, increase market share, and improve bottom-line profitability through the innovative use of marketing information. ALC is a long-standing member of the Direct Marketing Association and is widely recognized as one of the industry's leading innovators in the gathering, application, and integration of multichannel marketing data.
Media Contact: Elizabeth Perks, elizabeth.perks@alc.com, 609 580-2529


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