Tracer Products Debuts Newly Designed, Multi-Lingual Website

WESTBURY, NY--(Marketwired - July 27, 2016) - Tracer Products, the automotive division of Spectronics Corporation, today officially announced the launch of its newly re-designed Tracerline website. More than a year in the making…the enhanced site is designed to provide both the company's existing vendors, as well as new partners, with an enhanced interface on all levels.

The updated aesthetic is clean, bright and draws the eyes in with its sharp graphics. Demo videos are produced with a distinctive and engaging style that entertain as well as explain. But it's much more than just new lines and a sleek redesign. "Under the hood" is a powerful and fast search engine that navigates users to where they want to explore with an intuitive and responsive clickability. Understanding that customers do business on the go and expect multi-platform access, the new site is designed for mobile users as well. There's also a new vertical expressly dedicated to tools in demand by fleet management professionals and their technicians.

"Our customers and their customers are busy people," says Gary Testa, Tracer Products' OEM and National Sales Manager. "This redesign reflects what they want to see from us, our products and how we are capitalizing on our growth."

Responding to the demands from vendors in emerging markets who want to add the Tracer brand to their SKU's, the new multilingual feature makes the entire site and all its offerings available in Spanish, German, French and Chinese.

In 1955, Spectronics founder, Bill Cooper, invented fluorescent leak detection for the automotive industry. From that transformative innovation more than six decades ago, today Tracerline® fluorescent dyes are so effective that they have been successfully installed in more than 205 million cars and trucks by vehicle manufacturers in the U.S., Japan, Germany, the U.K., Italy, France, Sweden, China, Brazil, Mexico and Korea.

For more information about Tracer Products, please call us at (800) 641-1133. Outside the U.S. and Canada, call (516) 333-1254, or check us out at

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