Global Probiotics Market - Launch of New Functional Food Products Supports Positive Growth; market to hit US$96 billion by 2020: TMR

Probiotic Market By Application (Food and Beverages, DietarySupplements, Animal Feed) By End Users (Human Probiotics, Animal Probiotics)-Global Industry Analysis, Size, Share, Growth and Forecast 2020

Albany, NY, July 28, 2016 (GLOBE NEWSWIRE) -- The competitive landscape of the global probiotic market includes players such as Yakult Honsha Co. Ltd., Nestle S.A., Lifeway Foods Inc., Groupe Danone S.A., General Mills Inc., PROBI AB, Chr. Hansen, E.l. du Pont de Nemours and Company, BioGaia AB, and Mother Dairy. The key players are witnessing an increased demand for human probiotics, says Transparency Market Research (TMR) in a new report. In fact, the human probiotics segment contributes majorly towards the market revenue. The market players are focusing on creating awareness about probiotic food and beverages as this application segment has led the overall market and is anticipated to display a CAGR of 7.20% during the period between 2014 and 2020. 

Among the key regions in global probiotic market, Asia Pacific was the leading region in 2013. The region is anticipated to retain its position during the forecast period, expanding at a CAGR of 7.10%. “The growing consumption of functional foods across India and China has augmented the growth of this regional market,” TMR report states. 

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EU Regulations Mandate Verification of Potential Health Benefits Offered by Probiotic Products 

In terms of sales of probiotic products, Europe is one of the major regions for the market players. During the period between 2014 and 2020, Germany and France are expected to register steady growth at a CAGR of 6.80% and 6.60% respectively. Furthermore, the EU regulations have mandated the submission of any health claims made by probiotics manufacturers to the European Commission. This is expected to offer reliable guidance to consumers regarding the potential health benefits of probiotic products. On the other hand, North America accounts for a small share in the market. However, the region is anticipated to register substantial growth in the coming years. 

Lack of Standardization to Restrict Growth of Global Probiotic Market 

The growing awareness about the role of probiotic in gut health has aided the growth of the global probiotic market. Highly efficient healthy bacteria strains from probiotic such as Lactobacillus fermentum and Lactobacillus rhamnosus optimize the gut flora and prevent diseases such as diabetes, obesity, depression, and others. The growing consumption of functional food and the launch of new functional food products by the market players have further supported the market’s growth. 

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However, the lack of standardization in the probiotic industry, in terms of enzyme concentration, is expected to hamper the growth of the market during the forecast period. The overall market has a significant opportunity to grow across the emerging economies with the rising awareness about the benefits of probiotics. “The ban on the usage of antibiotics in animal feed and the development of probiotics in new application areas hold immense growth opportunities for the market,” a TMR analyst points out. 

The global probiotic market is estimated to expand at a CAGR of 7.40% during the period between 2014 and 2020. The market was worth US$62.6 bn in 2014 and is expected to reach a valuation of US$96.0 bn by 2020. 

The global market for probiotics is fueled by a number of forces such as the efficiency of the probiotics bacteria, the growing awareness among people regarding the improvement of digestive health, and the rising consumption of functional foods. The increasing demand for probiotics in emerging economies and efforts to raise the level of awareness regarding the benefits of probiotics among consumers hold immense opportunities for players. In contrast, the lack of standardization in the probiotics market is a major hurdle that companies need to overcome. 

The information presented in this review is based on a Transparency Market Research report, titled “Probiotic Market - Global Industry Analysis, Size, Share, Growth and Forecast 2014 - 2020.” 

Global probiotic market has been segmented as: 

Global probiotic market, by Application 

  • Food and beverages
  • Dietary supplements
  • Animal feed 

Global probiotic market, by end use 

  • Human probiotics
  • Animal probiotics 

Global probiotic market, by strain types 

  • Lactobacillus
  • Streptococcus
  • Bifidobacterium
  • Yeast
  • Spore Formers
  • Others 

Global probiotic market, by geography 

  • North America
  • Europe
  • Asia-Pacific
  • Rest of the World (RoW) 

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Transparency Market Research (TMR) is a global market intelligence company providing business information reports and services. The company’s exclusive blend of quantitative forecasting and trend analysis provides forward-looking insight for thousands of decisionmakers. TMR’s experienced team of analysts, researchers, and consultants use proprietary data sources and various tools and techniques to gather and analyze information.


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