THE MARKETING GROUP PLC ACQUIRES VODRUM IN LINE WITH

· Acquisition of VODRUM Ltd is further proof of The Marketing Group plc’s
commitment to ground-breaking expansion plans.
· Subsidiary companies, The Brand Theatre, ChannelZero, Ranieri and Slingshot
Sponsorship bolster The Marketing Group’s collective expertise and credentials
across key geographies and digital marketing specialisms.
· Earnings per share jump 9.75% as EBITDA breaks through the 11 million Euro
mark.
· EBITDA will increase by approximately 16.2% in exchange for a share capital
increase of approximately 6.09%.

Stockholm, August 22nd, 2016 - THE MARKETING GROUP PLC, a 360 digital company,
today announces the strategic acquisition of Vodrum Ltd and its subsidiary
businesses in a move designed to further bolster the overall expertise of the
group in key markets. Vodrum subsidiary companies include:

The Brand Theatre is a Singapore based, global brand consultancy that offers end
-to-end branding solutions for various organisations from B2B, B2C, and
government that range in size from niche to multinational companies. It brings a
wealth of brand experience and global clients to the group.

Channel Zero is a creative brand agency that provides high-level strategic
thinking and creativity to global brands. Based in Sydney, Channel Zero is the
only marketing business in Australia that directly connects brands to grocery
buyers with an end-to-end solution that includes packaging and positioning and
sales and supply chain management alongside core creative brand strategy.

Ranieri is a PR and social media agency with a focus on consumer technology. As
a specialist in this sector, Ranieri offers global communications solutions to
blue chip and start up brands.

Slingshot Sponsorship is a new style of strategic branding agency that delivers
partnership platforms to attract global brands. Headquartered in London, and
with offices in Singapore, Brazil and Oslo, the business has a portfolio of
clients that range from grass roots charities, to leading FTSE 100 companies to
global music artists.

Joining The Marketing Group plc will give Vodrum subsidiary businesses access to
global reach and the full suite of digital marketing capabilities including some
of the best talent in the businesses.

Jeremy Harbour, Executive Chairman, The Marketing Group plc comments, “There is
a huge opportunity for The Marketing Group to make an impact in the space
between brands and niche, specialist marketing agencies. Vodrum brings another
suite of unparalleled talent to The Marketing Group as we continue to forge
ahead with our ambitious acquisition plans.”

The deal to acquire Vodrum Ltd and its subsidiaries was agreed at a strike price
of EUR 7.65 per share (based on a 10 day volume weighted average price), with a
total value of 13,700,000 Euros. Following this acquisition, the total number of
Ordinary shares issued by The Marketing Group will increase from 29,420,307 to
31,211,157. This requires the creation of 1,790,850 new ordinary shares, over
89% of which will be subject to a 360-day lockup period.

Financials *

+-------------------------------------------------+------------+
|EBITDA (The Marketing Group) for Year ending 2016|€9,521,885 |
+-------------------------------------------------+------------+
|EBITDA (Vodrum) for Year ending 2016 |€1,542,499 |
+-------------------------------------------------+------------+
|Post-acquisition EBITDA |€11,064,384 |
+-------------------------------------------------+------------+
|Earnings Per Share (Current) |32.3 cents |
+-------------------------------------------------+------------+
|Earnings Per Share (Post-acquisition) |35.45 cents |
+-------------------------------------------------+------------+
|% EBITDA Increase |16.2% |
+-------------------------------------------------+------------+
|% Share cap increase |6.09% |
+-------------------------------------------------+------------+
|% EPS Increase |9.75% |
+-------------------------------------------------+------------+

*Based on forecast

VODRUM Ltd Group Headline Financials

2015
2016E

+------------------------+------------+-------------+-------------+------------+
|Company | T/O| EBITDA| T/O| EBITDA|
+------------------------+------------+-------------+-------------+------------+
|The Brand Theatre |€769,316 |€385,788 |€1,148,044 |€609,071 |
+------------------------+------------+-------------+-------------+------------+
|Channel Zero |€2,714,367 |€177,767 |€3,808,657 |€402,059 |
+------------------------+------------+-------------+-------------+------------+
|Ranieri Public Relations|€1,056,946 |€147,943 |€1,184,009 |€208,672 |
+------------------------+------------+-------------+-------------+------------+
|Slingshot Sponsorship |€472,271 |€71,595 |€776,895 |€322,697 |
+------------------------+------------+-------------+-------------+------------+
|TOTAL |€5,012,900 |€783,094 |€6,917,606 |€1,542,499 |
+------------------------+------------+-------------+-------------+------------+

RELATED PARTY TRANSACTION

This acquisition is classified as a related party transaction as commercial
entities in which Unity Group and it’s connected partner companies have an
interest in who have provided financial support and services to Vodrum Ltd. As a
result, entities that Chairman, Jeremy Harbour is connected with will receive a
total of 349,951 shares as part of this transaction and a commercial entity that
Director Callum Laing discharges managerial responsibility for will receive
260,085 shares. These shares are 100% locked up. Due to this conflict of
interest, both Jeremy and Callum abstained from the vote to acquire Vodrum
Limited. There are no materially declarable new clients, shareholders or
suppliers as a result of the transaction.

On 26 July 2016, The Marketing Group’s creative content agency Nice&Polite
announced the tactical acquisition of Digital Virtue and VOQS Limited with a
total of 52,771 new ordinary shares. As the forex exchange rate was not taken
into account, an additional 8,306 number of shares at a strike price of 4.15
Euros per share will be created to make up for it. This brings the new number of
total shares in The Marketing Group post Vodrum acquisition to 31,219,463.

VODRUM GROUP COMPANIES

The Brand Theatre. Singapore. The Brand Theatre Worldwide group is a brand
consultancy. The Brand Theatre offers end-to-end, branding solutions, for
various organisations, from B2C, B2B, government, with size ranging from SME to
global and multinational companies. Clients include: EOP21, Leacov, Unipro,
CIAP Architecture, Beirut Grill, Face Bistro, Adventus, Credit Xtra, BOCA Asia
and JBS Audit (FKA Shanker Ayer).

ChannelZero. Sydney. Is a full service creative agency that offers creative
strategy and solutions to global brands. Their sales focused approach is
designed to deliver results and differentiate from other companies in the
market. Clients include: RFGA Management Pty Ltd, CONAIR, Nestle Australia,
Sanitarium, News Local, Ivy College, Adrenaline and Sanity.

Ranieri. London. A PR and social media agency that specialises in consumer
technology and delivers tailored campaigns. Ranieri works with companies from
across the UK, as well as around the globe. In addition, the company’s
international network of PR partners enables Ranieri to provide fully integrated
campaigns in a number of countries. Clients include: Yubl, Provocraft, Strax,
Harmon Kardon, Gibson, Venturer, Seek Thermal, Libratone, Viewquest and Misfit.

Slingshot Sponsorship. London. Singapore. Brazil. Oslo. Slingshot Sponsorship
helps some of the worlds most forward thinking organisations create sustainable
sponsorship platforms that attract global brands. Slingshot Sponsorship is not
industry specific, enabling individual to tap into best practice across all
sectors including media, events, festivals, sports and charities. Clients
include: Bloodhound, GB TK, NHS, Outlook, Silverpop, Snozone, Terracotta, Wales
Rally GB, What Car and Umusic.

For more information, please contact

Hannah Middleton, Director and Communications Director
Phone: +65 8193 7625
E-mail: hannah.middleton@marketinggroupplc.com

Jeremy Harbour, Executive Chairman
Phone: +65 8661 1776
E-mail: jeremy.harbour@marketinggroupplc.com

The Marketing Group in brief

The Marketing Group plc was incorporated in May 2015 with the purpose of
gathering successful marketing businesses under one roof. The Company comprises
a series of independent marketing teams, each with specific expertise and
innovative services. The consolidated group supports the subsidiaries with
management and coordinating activities as well as a common operating platform.
For more information, please visit the Company’s website
www.marketinggroupplc.com. The Company’s share is listed on Nasdaq First North
Stockholm from 8 June 2016 and Mangold Fondkommission AB, +46 8-5030 15 50, is
the Company’s Certified Adviser and liquidity provider.

ENDS

THE MARKETING GROUP PLC ACQUIRES VODRUM IN LINE WITH AMBITIOUS EXPANSION PLANS