Antavo and Emarsys Partner to Provide Powerful E-commerce Loyalty Programs to Further Strengthen Customer Retention and Increase Customer Lifetime Value

Indianapolis, Indiana, UNITED STATES

INDIANAPOLIS, Aug. 24, 2016 (GLOBE NEWSWIRE) -- Emarsys, the leading provider of cloud marketing software for B2C companies, announced today that it has partnered with Antavo, a UK-based company that has developed a SaaS solution for gamified e-commerce reward programs. This partnership provides Emarsys B2C Marketing Cloud e-commerce customers loyalty programs based on rewarding behaviors and engagement — another powerful step in customer retention and increasing customer lifetime value.

As most loyalty programs are transactional, using a spend-a-dollar, earn-a-point approach, Emarsys chose Antavo because the company instead rewards behaviors and engagements.  With e-commerce customers, this includes purchases, friend referrals, social sharing, content consumption, and contest entries, among other behaviors and engagements.

With this partnership, Emarsys clients in the United Kingdom, United States, Canada, and Ireland can now take advantage of Antavo’s loyalty programs within their online stores, to increase repeat purchases and customer lifetime value.

Emarsys also chose Antavo based on three key differentiators of the company’s loyalty programs:

  1. Easy set up.
  2. Loyalty programs run automatically. Beyond customization, marketing professionals simply see immediate results on the dashboard or via email reports.
  3. Antavo provides a dedicated account manager for each client, who helps with loyalty program management and making adjustments as their business needs change.

“We’re really looking forward to a strong, long-term relationship with Emarsys, because together we provide an all-around automated solution that builds customer retention and increases sales results,” said Andras Bencsik, Co-Founder and COO, Antavo.

“We are excited to welcome Antavo as our first customer loyalty partner. This is indicative of the commitment we have to customer retention,” said Adi Topaz, Business Unit Manager, Emarsys. “Antavo’s unique approach to customer loyalty has proven success, and we feel that they will make a significant difference to our e-commerce clients.”

To obtain this loyalty program integration with Antavo, email

About Antavo
Antavo is loyalty software for e-commerce brands and retailers to double basket value and triple repeat purchases. It helps run omni-channel loyalty programs to increase revenue.  The company’s products have helped 30,000+ businesses including ASOS, Diono and American Airlines since 2011. They also publish eBooks, whitepapers and infographics on their blog which have been featured in leading industry media.  Antavo's loyalty programs have generated 32 million customer actions, 800 million earned points and 200,000 reward claims so far.

About Emarsys
Emarsys is a leading global provider of cloud marketing software for B2C companies, and the first B2C Marketing Cloud. The company provides actionable intelligence to enterprises targeting their customers, combining machine learning and data science with true personalization and multichannel delivery to reach customers most effectively, maximizing engagement and results. With more than 500 employees in 16 global office locations, Emarsys serves more than 1,500 clients in 140 countries. Every month, Emarsys sends over seven billion messages — helping customers increase revenues and ROI. To learn more about Emarsys’ innovative solutions, click here.


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