Azteca America Supports Campaign to Promote the Hispanic Vote

—The “Red, White y Tú” tour organized forums to communicate the relevance of voting—

Glendale, California, UNITED STATES

LOS ANGELES, Oct. 06, 2016 (GLOBE NEWSWIRE) -- Azteca America, broadcast television network focused on the US Hispanic Market, together with the Congressional Hispanic Leadership Institute (CHLI), the National Association of Latino Elected and Appointed Officials (NALEO), The Latino Coalition and Latino Vote developed the “Red White y Tú” tour to promote the vote among Hispanics in the USA.

Through three forums —at California State University, Los Angeles, the University of Texas at San Antonio and at the Miami Dade College, Wolfson Campus— the “Red White y Tú” campaign brought together experts in elections, community leaders, congressional speakers and activists before hundreds of students, mainly millennials, to discuss the election process, express the importance of the Hispanic vote in the coming elections and to banish an apathy in this election process, in particular, for the future of the economy and global politics.

Latinos eligible to vote in the US are a very important demographic group, which currently totals more than 27 million people. Within this segment, millennials are an important sector and growing rapidly, representing 44% of all voting-age Latinos. Each month, 67,000 US Hispanics turn 18 years old.

The campaign raised awareness of the need to vote not only for President but also for members of Congress, in a framework of checks and balances that is essential for making well-founded government decisions.

About Azteca America

Azteca America engages Spanish-language viewers by creating unique, passionate and enlightening content that is relevant to the daily lives of our audience. Wholly owned by Mexican broadcaster TV Azteca, S.A.B. de C.V. one of the two largest producers of Spanish-language content in the world, Azteca America complements its Mexican programs with an innovative lineup of shows from third-party producers and distributors to ensure the finest programming for its audience. The company provides tailored, multi-platform advertising solutions for clients seeking to reach the most dynamic consumer group in the country.


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