Immersed 2016 Redefines Reality at the Ontario Science Centre

Canada's Leading AR, VR, and Immersive Technology Event Features 40+ Speakers

TORONTO, ON--(Marketwired - Oct 11, 2016) - The Immersive Technology Alliance's (ITA) Immersed 2016 takes place at the Ontario Science Centre from October 16-18 in Toronto, Canada. Immersed 2016 is for professionals, entrepreneurs, and content makers working in the virtual reality, augmented reality, stereoscopic 3D, and holography industries. Immersed benefits immersive product vendors by reaching thousands of qualified customers. Markets include business, video games, immersive cinema and experiences, education, broadcasting, and more.

"In PETA's I, Chicken virtual reality experience participants take the perspective of a single chicken and literally see, hear and feel what it is like to be a small bird facing trouble. I am looking forward to sharing how PETA is using virtual reality, augmented reality, robotics, artificial intelligence and other emerging technologies to develop empathy for animals with the technologists, content creators and public attending Immersed 2016!" said James Rodgers, Technology Director for PETA.

"The ITA proudly organizes the annual Immersed conference because it showcases Canada's contributions to new media like virtual and augmented reality. It attracts international thought leaders and innovators that are otherwise rarely seen, and gives delegates the tools needed to get to the next level in their immersive technology business and careers," said Neil Schneider, Executive Director of The Immersive Technology Alliance.

Sponsors and partners include Ontario Science Centre, Advanced Micro Devices, ImmersiON-VRelia, ImmerVision, Tom's Hardware, International Game Developer Association, Jon Peddie Research, Display Daily, ACM Siggraph, and FMX among others.

The growing speaker roster includes: Autodesk, SideFX, Archiact, Frima Studio, Christie Digital, Immersion Arcade, Canadian Film Centre, MorrowSound, Space Channel, AO&A, OSVR, Fast Motion Studios, INDE, Immersion Arcade, Nextgen Interactions, and more.

Immersed features a 20,000 sq.ft. public exhibition space that features nearly 20 HTC Vive demonstrations, the PETA I, Chicken experience, brand new collaborative VR technology by Fast Motion Studios, games, award winning artistry, augmented reality, holography, and a wide range of new experiences and technologies. Additional exhibits and ideas are showcased to professional delegates only.

The full event includes industry and career building sessions for professionals and entrepreneurs as well as networking opportunities and receptions. Register in advance for the professional event at The public portion is part of the Ontario Science Centre experience during Immersed 2016 and included with paid admission and/or Ontario Science Centre membership.

Media partners are offering admission discounts. Deeply discounted exhibition opportunities are available for qualified early start-ups.

Learn more and register at
Immersed on Twitter: @Get Immersed | #Immersed2016
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About The Immersive Technology Alliance (The ITA)
Non-profit and non-proprietary, The Immersive Technology Alliance was founded to help build viability for the immersive technology markets such as augmented and virtual reality, stereoscopic 3D, gesture technology, and more.

About the Ontario Science Centre
The Ontario Science Centre has welcomed more than 50 million visitors since it opened in 1969, implementing an interactive approach now adopted by science centres around the world. Today, the Science Centre is an international leader in free-choice science learning and a key contributor to Ontario's education and innovation ecosystems, offering lifelong learning through hands-on, engaging experiences. As a publicly assisted organization, the Science Centre relies on generous individuals, corporations and foundations who share a commitment to science and education for additional operating support. The Ontario Science Centre is an agency of the Government of Ontario funded in part by the Ontario Ministry of Tourism, Culture and Sport. For more information, please visit

Contact Information:

Media Contact
Carol Warren
Crew Communications
Tel. 714-890-4500