Blendtec Celebrates 10 Years of Viral Marketing Success

Will It Blend? An Internet Marketing Icon


OREM, Utah, Nov. 7, 2016 (GLOBE NEWSWIRE) -- Blendtec® (, a global provider of the ultimate and most advanced blender, celebrates 10 years of viral marketing success with Will It Blend?. Will It Blend? has nearly one million subscribers and over 50 million views. To celebrate the 10 year anniversary of Will It Blend?, Blendtec asked its fans for suggestions on what to blend. One lucky fan whose suggestion is chosen will win an iPhone 7.

View the video here:

Blendtec founder, Tom Dickson, debuted on YouTube in 2006 to promote his premier blender and prove that it could blend just about anything. Known as one of the most successful internet marketing campaigns in history, Will It Blend? garnered six million views in the first six days. Dickson has since uploaded over 150 videos blending marbles, Apple products, glow sticks, neodymium magnets, Bic lighters and many more.

Due to the success of the Will It Blend? campaign, Dickson has made dozens of media appearances including The TONIGHT Show with Jay Leno, The TODAY Show and The Discovery Channel. Will It Blend? is going 10 years strong and continues to be an internet marketing success for the Blendtec brand.
"I started Will It Blend? with just a $50 budget," said Tom Dickson, Founder, Blendtec. "The results have helped propel Blendtec onto an international stage where our blenders have been showcased for their powerfully advanced technology and premier blending ability."
The Blendtec brand is led by a team of true innovators who are committed to pioneering new products that make lives better. Blendtec is:

  • American Made. Blendtec is a family-owned company with all its products designed and assembled in the USA.
  • Premier Warranty. Blendtec's commitment is, "We believe in our blenders so you can too." Products come equipped with an industry-leading warranty.
  • Durable & Safe. Blendtec blender blades are blunt instead of sharp and spin at over 200 miles per hour and can pulverize virtually anything. The blade is 80% thicker and 30 times stronger than any other blade on the market. The blunt blade also allows for safe and easy cleaning.
  • High Tech & Versatile. The Blendtec touch screen interface combines aesthetically pleasing features and brings cutting edge technology into your kitchen.

More Information:
Blendtec About:
Blendtec Products:
Will It Blend?:

About Blendtec
Blendtec designs and manufactures the world's safest and most powerful high-speed commercial and residential blenders. All Blendtec blenders are engineered and assembled in the USA at the company's Orem, Utah facility.


Contact Data