BroadSoft Hub Adds Contextual Intelligence to Communications for Greater Workforce Productivity

     BroadSoft launches Hub to power the BroadSoft Business productivity application suite, enabling contextual conversations by bridging the gap between applications, information and communications

GAITHERSBURG, Md., Nov. 14, 2016 (GLOBE NEWSWIRE) -- BroadSoft, Inc. (NASDAQ:BSFT), a global unified communication software as a service (UCaaS) leader, today announced the launch of BroadSoft Hub, a new enterprise-grade cloud service integrating real-time communications with cloud applications and contextual intelligence for more productive communications and greater mobility. Hub is powering the future of work by providing BroadSoft Business users with immediate access to relevant information for every conversation - wherever they are, on whatever device.

Workforce productivity suffers when the relationship between multiple business applications and real-time communications are disjointed. According to a 2014 HubSpot research report, an average of 31 hours per month is spent in unproductive meetings, with much of this time taken up searching through information scattered across locations, devices and applications1. As a result, business processes and workflows often become fragmented, causing productivity to fall.

BroadSoft Hub provides users with a single unified experience, bringing together BroadSoft Business - UC-One, Team-One and CC-One - and cloud apps with contextual information, such as recent files, email, social media engagements, tasks and IM sessions, without opening or searching through additional applications. Hub satisfies the need for truly effortless communications and collaboration demanded by today’s workforce, enabling new levels of productivity and mobility through a unified user experience.

As the market share leader for cloud UC, BroadSoft is a mobile-first cloud PBX, UC, team collaboration and contact center platform trusted by 25 of the world’s top 30 service providers by revenue. BroadSoft Hub can reduce the cost and complexity associated with applications, integrating out-of-the-box with Google G Suite, Office 365, Salesforce, Twitter and more, as well as BroadSoft Business applications for UC, team collaboration and contact center. In addition, the BroadSoft Developer Program enables customers and developers to use BroadSoft Business bOpen APIs, SDKs and sandbox tools to quickly, reliably and securely develop custom integrations and apps.

“By combining contextual intelligence with UC, BroadSoft Hub transforms communications into smart conversations. The new service increases productivity, optimizes process workflows and elevates the user experience,” said Scott Hoffpauir, chief technology officer, BroadSoft. “By placing the user at the heart of their integrated cloud applications, they have the tools ready to manage information overload and navigate through information effortlessly and instinctively.”

BroadSoft Hub has been inspired by the BroadSoft Project Tempo innovation initiative, its vision for the future of work, launched at BroadSoft Connections 2015. A successful beta program involving select BroadSoft service provider customers from around the world has supported the refinement of the BroadSoft Hub user experience. BroadSoft Hub will be available to all customers from March 2017.

Find out more about BroadSoft Hub here.  

Forward-Looking Statements:

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements may be identified by their use of terms and phrases such as “enables” and “can,” and other similar terms and phrases and include, among others, statements regarding the benefits to BroadSoft’s customers resulting from the use of the BroadSoft Hub solution. The outcome of the events described in these forward-looking statements is subject to known and unknown risks, uncertainties and other factors that could cause actual results to differ materially from the results anticipated by these forward-looking statements, including, but not limited to, the financial and other benefits to BroadSoft resulting from the use of BroadSoft Hub by its service provider customers as those factors contained in the “Risk Factors” section of BroadSoft’s Form 10-K for the year ended December 31, 2015, filed with the Securities and Exchange Commission, or SEC, on February 29, 2016, and in BroadSoft’s other filings with the SEC. All information in this release is as of November 14, 2016. Except as required by law, BroadSoft undertakes no obligation to update publicly any forward-looking statement made herein for any reason to conform the statement to actual results or changes in its expectations.

About BroadSoft:

BroadSoft is the technology innovator in cloud communications, collaboration, and contact center solutions for businesses and service providers across 80 countries. We are the market share leader for cloud unified communications with an open, mobile and secure platform trusted by 25 of the world’s top 30 service providers by revenue. Our BroadSoft Business application suite empowers users and teams to share ideas and work simply to achieve breakthrough performance.

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1  HubSpot - June 12, 2014, You're Going to Waste 31 Hours in Meetings This Month, Written by Corey Wainwright

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