Narrative Science partners with Indix to scale product descriptions

Transforming data from the world's first cloud catalog into engaging content

Chicago, Illinois, UNITED STATES

CHICAGO, IL --(Marketwired - January 17, 2017) - Narrative Science, the leader in advanced natural language generation (Advanced NLG) for the enterprise, today announced a partnership with Indix, the product information company that provides structured product data via Data-as-a-Service. The first-of-its-kind collaboration will focus on combining the world's largest set of structured product information with advanced natural language generation to change the way brands and retailers build SEO-optimized product pages.

Large online marketplaces with significant product inventory struggle to provide shoppers with an easy way to find and buy products. High-quality websites, with engaging, SEO-friendly product descriptions form the foundation of a great shopping experience but assembling this information across millions of products takes time, money and resources. According to the National Retail Federation, online holiday shopping is at its highest ever, up 6.8% from 2015. This growth reflects the ever-increasing need for retailers to optimize their product web pages to drive traffic, produce fresh and relevant content, and ultimately reach customers ahead of competitors.

"Delivering quality product pages for the 'long-tail' is increasingly difficult for large marketplaces," said Sanjay Parthasarathy, Founder and CEO of Indix. "I'm excited about the opportunity to combine our scale and AI and Machine Learning expertise with Advanced NLG from Narrative Science. Together, we'll be able to help retailers overcome the long-tail challenge."

"The two main hurdles for large marketplaces when attracting customers to their sites are a lack of product data and the resources required to manually write unique descriptions at scale," said Ryan Kurt, Vice President of National Accounts and Partnerships. "We're thrilled to be collaborating with Indix, the leading provider of structured product information. Combining the data from the Indix Cloud Catalog with our Advanced NLG technology will provide a better experience for customers searching to purchase products online."

To learn more about the partnership, visit:

About Narrative Science

Narrative Science is the leader in advanced natural language generation for the enterprise. Its Quill™ platform, an intelligent system, analyzes data from disparate sources, understands what is interesting and important to the end user and then automatically generates perfectly written narratives for any intended audience, at unlimited scale. A diverse range of companies such as USAA, Deloitte, MasterCard, American Century Investments, and the U.S. intelligence community utilize Quill to increase efficiency through the elimination of time-consuming, manual processes related to analyzing data and communicating insights, freeing employees to focus on high-value activities and better serving their customers.

Connect with Narrative Science
Read our blog:
Follow us on Twitter:
Visit us on Facebook:

About Indix

Indix is building the world's first Cloud Catalog. Using patented technology, Indix collects product offers data such as price, availability, and seller information along with product catalog data like code-based identifiers and attributes from a combination of the web and its partners. Indix engineers use AI and machine learning to gather, structure, clean, and verify product information from thousands of websites and feeds, and then surface this product information through a Product API and Product Feeds to help customers make better decisions, drive innovation, and sell more products. With more than one billion product offers from 1,600+ sites and nearly 50,000 brands, only Indix has the scale and quality of product information needed to power the future of commerce.

For more information, please visit

Contact Information:

Alice Patel