Paula's Choice Skincare Embraces Analytics with Transform Partnership

Seattle, Washington, UNITED STATES

Seattle, Washington, Feb. 09, 2017 (GLOBE NEWSWIRE) --

Transform Inc., which offers a groundbreaking platform for optimizing revenue by applying machine learning to vast stores of internal revenue and marketing data, is incredibly excited to begin its partnership with Paula's Choice Skincare, a revolutionary skincare brand for all skin types and concerns. Transform will enable Paula’s Choice to enhance market opportunity by assessing customer behavior, growing existing revenue streams and exploring new routes to revenue.  

Transform’s RevTech platform provides strategic recommendations to address key factors affecting a company’s profitability by leveraging customer, sales and marketing data. By aggregating and cleaning up all available performance data, allowing it to work together to produce marketing, pricing, sales and product findings, RevTech can then apply its intelligent bots that use machine learning to produce role-based recommendations. The end result is that businesses can capitalize on the decision-making power of big data analytics to deliver on growth initiatives.

“We are delighted to work with the team at Paula’s Choice to use our platform and intelligent bots to demonstrate how to best amplify their revenues and gain market share,” stated Randa Minkarah, co-founder and COO of Transform.

Paula’s Choice has helped millions of women around the world take great care of their skin with products they can feel confident about using and buying. Having dedicated herself to consumer advocacy and education, founder Paula Begoun is committed to developing products that keep their promises, backed by clinically-proven scientific research.

“This partnership will enable us to effectively harness data to better serve our customers and make business decisions, ultimately reaching more people with Paula’s Choice Skincare and giving people the best skin of their lives,” stated Tara Poseley, CEO of Paula’s Choice Skincare.

In partnering with Transform, Paula’s Choice will utilize RevTech’s ability to quickly and cost-effectively overcome data silos by analyzing diverse information from a variety of sources and using role-based machine learning to create simple insights which can be acted on in real time. The platform can assess how things like geographic distribution, special promotions and even social media may impact its business. The global skincare brand felt confident this information could provide revenue driving learnings while furthering their commitment to customer satisfaction. 

About Transform
Transform Inc. is a Seattle-based company launched in 2014 with the first-of-its-kind, data-driven revenue growth platform for enterprise businesses. Transform’s customers gain the ability to predict and optimize all aspects of revenue generation including marketing, sales and product strategies.  Transform provides data collection, refinement and analysis that is delivered as visualized recommendations. The result is rapid action to drive top line growth. For more information on Transform, please visit

About Paula’s Choice Skincare

Paula’s Choice Skincare was founded in 1995 by internationally renowned beauty and skincare expert, Paula Begoun, with a commitment to customer advocacy and education that remains a core element of its philosophy and product development. Paula and her team have developed state-of-the-art formulations based on reliable, published skincare research to create products that exceed customers’ expectations.  All products are non-irritating, fragrance-free, never tested on animals and perform beautifully without false promises. The company's products are sold in the United States on and in top-tier retailers like Nordstrom and QVC, and globally in more than 25 countries.


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