IgnitionOne Announces Partnership with Kenshoo — Clients of Both Companies Now Have Expanded Access to Best-in-breed Cross-channel Marketing Capabilities

Digital Marketing Pioneers Partner for Improved Access to Technology and Data

New York, New York, UNITED STATES

NEW YORK, March 30, 2017 (GLOBE NEWSWIRE) -- IgnitionOne, the global marketing technology and services leader, has partnered with Kenshoo, the global leader in agile marketing, integrating Kenshoo’s platform directly with the IgnitionOne technology stack.

In this new partnership, Kenshoo provides the technological foundation for activation across the search and social channels, while IgnitionOne’s audience, scoring and optimization forms the intelligence that allows marketers to reach these audiences across digital channels.

“At IgnitionOne, our strategy is to partner with industry leaders to apply our audience-centric approach and advanced optimization prowess to best-in-class advertising and marketing technology,” said Will Margiloff, CEO of IgnitionOne. “By working with Kenshoo, customers can choose to take advantage of leading marketing technology to scale across the world’s top tier search and social publishers. At the same time, this new agreement brings two industry pioneers together and will result in a greater amount of data to help power even richer audiences and insights, and will continue to provide marketers with additional activation tools in the industry’s only truly independent marketing technology stack.”

Kenshoo is the only marketing technology that provides advertisers with access to the leading search and social publishers, including Google, Facebook, Instagram, Bing, Pinterest, Yahoo!, and Snap. In addition to enhancing those with IgnitionOne’s proprietary audience activation, scoring, and optimization, Kenshoo customers will have access to other IgnitionOne capabilities around Programmatic Display, Website Personalization and Email as well as managed services for all those channels, including Search.  Both companies will also share data related to attribution across an advertiser’s marketing programs. Clients will have a deeper understanding of how their paid media – across all channels – leads to sales.

“Our goal at Kenshoo is to enable marketers to engage with consumers throughout their purchasing journey,” said Will Martin-Gill, Chief of Strategy and Development at Kenshoo. “We’re very excited to partner with IgnitionOne to help marketers connect with their audiences in a relevant and meaningful way.”

About IgnitionOne
IgnitionOne offers technology and services that help marketers win. The company focuses on intelligent audience creation, real-time cross-channel scoring, and robust optimization – providing a layer for smarter marketing decisions and deeper insights, whether you use native IgnitionOne solutions such as Search, Display, Email, and Website Personalization – or the marketing technology you already have.

With a global footprint of over 450 employees in 10 countries, IgnitionOne is one of the largest independent marketing technology companies in the world, currently scoring over 300 million users monthly in 75 countries and powering more than $60 billion in revenue each year for leading brands, including General Motors, CenturyLink, Bridgestone, La Quinta and Acer, as well as advertising agencies such as 360i, GroupM and ZenithOptimedia.

For more information, please visit http://www.ignitionone.com or follow the company on Twitter @ignitionone.

About Kenshoo
Kenshoo is a technology company that equips marketers with self-service applications to build their brands and generate demand by executing digital advertising across the world’s leading mobile and desktop publishers. Kenshoo offers the only marketing solution that is deeply integrated across Google, Facebook, Bing, Pinterest, Snapchat, Instagram, Yahoo, Yandex, Yahoo Japan and Baidu through each publisher’s native API’s. Kenshoo’s technology is architected upon the principles of agile marketing which include predictive algorithms, automation controls, analytics and management dashboards to allow marketers to quickly and optimally keep their marketing programs in-step with the ever-changing consumer journey. Kenshoo has 27 international locations and is backed by Sequoia Capital, Arts Alliance, Tenaya Capital, and Bain Capital Ventures. Please visit Kenshoo.com for more information.


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