REVISED: Coca Cola Becomes Preferred Distributor for Blendtec’s Nitro Blending System

Blendtec’s New Commercial Technology Delivers Frozen Blends Directly in Disposable Cup

Orem, Utah, UNITED STATES


Orem, Utah, May 16, 2017 (GLOBE NEWSWIRE) -- Orem, Utah – May 16, 2017 – The Coca-Cola Company (NYSE:KO) has become the exclusive distributor for the new Blendtec Nitro Blending System, which is the first commercial blending technology to incorporate a commercial jarless design – blending right in the same disposable cup handed to the customer. It’s engineered to make blended beverage service faster and more efficient than ever before.

The Coca-Cola company accepted its new role based on successful demonstrations and comprehensive field testing of Blendtec’s revolutionary new technology, which eliminates nearly all product waste while providing a smooth, appealing blend in just seconds. The Nitro Blendtec System is perfect for Coca-Cola’s Minute Maid concentrates, frozen fruit, ice, and water.

Tom Dickson, founder and CEO of Blendtec, says the jarless blending solution is what commercial customers have been waiting for. “The Nitro System really is the holy grail of commercial blending,” said Dickson. “Simply place the ingredients directly in the cup, blend and serve. We call it from cup to customer, and we’re thrilled to have Coca-Cola as the Nitro System’s preferred distributor.”

Innovative solutions such as the Nitro System have always been a big part of Blendtec’s explosive growth among smoothie shops, coffee houses, and other eateries. “Blendtec’s passion in continuing to power successful businesses has again created another versatile and reliable product that will produce an outstanding ROI for commercial businesses needing the highest standards of blending,” says Brent Linde, SVP of Global Sales and Product Development.

Blendtec will provide demonstrations of the Nitro System at the NRA Show, booth #3672, May 20-23 in Chicago, Illinois.

About Coca-Cola

The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands and more than 3,800 beverage choices. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our company’s portfolio features 20 billion-dollar brands, 18 of which are available in reduced-, low- or no-calorie options. Our billion-dollar brands include Diet Coke, Coca-Cola Zero, Fanta, Sprite, Dasani, vitaminwater, Powerade, Minute Maid, Simply, Del Valle, Georgia and Gold Peak. Through the world's largest beverage distribution system, we are the No. 1 provider of both sparkling and still beverages. More than 1.9 billion servings of our beverages are enjoyed by consumers in more than 200 countries each day. With an enduring commitment to building sustainable communities, our company is focused on initiatives that reduce our environmental footprint, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.

About Blendtec

Blendtec manufactures commercial blenders and dispensers for the foodservice industry, as well as commercial-grade blenders and appliances for home use. The award-winning Will It Blend?® Internet video series (willitblend.com) demonstrates the amazing performance of Blendtec’s blender technology and has raised awareness across the globe of the Blendtec brand. Sold in 90 countries, Blendtec products offer solutions for blending needs in both homes and businesses. For more information go to blendtec.com/commercial, or call Blendtec directly at 800-BLENDTEC.

Contact

Charles Showell

Global Commercial Sales Director

cshowell@blendtec.com

 

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