Informatica Accelerates Leadership Momentum in Master Data Management Solutions Worldwide

Informatica MDM Growth Driven by Product Innovation, Versatility and Strong Alignment with Customer Needs

Redwood City, California, UNITED STATES

  • Market’s only modular and end-to-end solution enables customers to start small and grow with a single solution for all MDM requirements
  • Available in any deployment model, cloud or on-premise, to support data at big data scale – any volume and any variety
  • Master data-fueled applications to provide trusted-data to business users and help organizations gain MDM benefits quickly

Informatica World, SAN FRANCISCO, Calif., May 17, 2017 (GLOBE NEWSWIRE) -- “Businesses of all sizes and in many industries continue to struggle to maintain a consistent, shareable and accurate single version of master data across their organizations – a requirement that is growing in importance,” states Gartner, a leading IT research and advisory firm.* 

Having a data management solutions partner attuned to this rising requirement – and equipped to help organizations execute a comprehensive master data management (MDM) strategy – is paramount to business success in an increasingly digital world.

Informatica®, the Enterprise Cloud Data Management leader accelerating data-driven digital transformation, today announced its market momentum and leadership in the crucial MDM space, marked by product vision, rapid pace of technical innovation and market presence. Informatica has grown its base of MDM customers to more than 1,200 around the globe, signaling a strong alignment with customer needs and a strong partner ecosystem.

Meeting the Need for Modular, End-to-End MDM
Informatica MDM empowers customers to gain a single view of their business-critical data and achieve a 360-degree view of relationships and a complete view of all interactions. Informatica’s acknowledged market leadership in this endeavor is reflected in recent industry analyst reports, including:

Central to Informatica’s unique MDM product vision and roadmap is providing an end-to-end, yet highly modular, solution that allows customers to select the path that best fits their needs. This enables customers to start big or small to meet pressing needs first, and then expand their deployment over time while leveraging just one solution for all their master data requirements: customer, product, supplier, location, or other types of data. No other vendor delivers this level of flexibility.

“Informatica delivers a modular and comprehensive MDM solution that provides a flexible framework for all use cases and domains. As organizations proceed on their journey with MDM, we help them grow the solution based on their unique requirements,” said Suresh Menon, senior vice president and general manager, Master Data Management, Informatica. “Our business-ready, cloud-enabled solutions empower customers to rapidly create a trusted, authoritative view of business-critical data from disparate, duplicate and conflicting information. Informatica’s ability to recognize the individual needs of each company and provide an adaptive and category-leading solution that fits their strategy is helping to propel us in the marketplace.”

Ultimate Deployment Flexibility
Informatica MDM also supports any deployment model -- cloud, on-premise or hybrid -- and the ability to run on leading cloud ecosystems, such as Amazon and Azure, and natively as a app. This gives customers multiple deployment choices and cloud migration paths based on their business needs. Customers can deploy Informatica solutions with the help of Informatica services, in conjunction with Informatica partners, or for themselves.

Focus on the Business: Master Data Fueled Business Apps
Designed to enhance collaboration, the Informatica MDM user interface offers intuitive ways for both data stewards and business users to interact with master data. This includes intelligent high-performance search, with auto suggestions for locating data quickly and intuitively, and rich new page layouts that make it easier to view, add and update data and relationships.

As part of delivering a modular, end-to-end, multidomain MDM solution, Informatica offers a growing set of master data-fueled business applications. These include Informatica MDM - Product 360Informatica MDM - Supplier 360Informatica MDM - Customer 360, Informatica Customer 360 for Salesforce, and Informatica MDM - Relate 360. Additional master data-fueled services include Big Data Management, Data as a Service (DaaS)Data Quality, Business Process Management and Data Security. These solutions are built for specific industries, functions or business roles, and help to power customer experience, compliance and governance, and accurate decision making initiatives.

Intelligent MDM to Drive Meaningful Business Outcomes
Informatica MDM is built on the Informatica Intelligent Data Platform, and is also an integral component of Informatica Intelligent Cloud Services. Informatica MDM works synergistically with other components of these platforms, including data integration, data quality and data governance, to ensure the business-critical data about customers, products, suppliers, location and other domains can be trusted and used to provide insights that predict best actions, inform customer centricity strategies and improve operations across the enterprise.

Informatica MDM also leverages the CLAIRE Engine which provides the metadata-driven intelligence in the Informatica Intelligent Data Platform. This intelligence enables both business and technical users to deliver value faster with master data projects. The following are examples of how the CLAIRE Engine can increase MDM productivity:

  • Automation for Developer ProductivityMachine learning-based suggestions for business entity definition, mapping, data quality, matching and survivorship rules.
  • Smart and Guided StewardshipSmart and guided stewardship to address the exponential growth of data and the users who participate in the management of master data.
  • Next Best ActionSuggests alerts for increased risk in mastered entities, change in contact strategy, the next best offer and more.

Leading organizations use Informatica MDM to deliver better customer experiences, more efficiently address compliance and support governance initiatives, and enable critical decision making. Companies around the world have gained significant and tangible business benefits in the form of improved marketing campaigns, increased customer satisfaction and more efficient operations.

Supporting Quotes

  • “Enterprises trying to master their digital transformation are looking for fast time to value, ease of use and the scale of big data volumes, often in real time,” said Andy Hayler, The Information Difference. “Informatica, positioned as a leader in the Information Difference MDM Landscape, is one of the pace-setters for the next phase of master data management, with their modular approach enabling a scalable approach to an end-to-end MDM platform.” 
  • Digital transformation is a top priority for organizations, and the fear of being disrupted by non-traditional competitors is real in the boardroom and CxOs,” said Holger Muller, Constellation Research. “Master Data Management is a critical capability required for successful digital transformation. Informatica offers a modular, nimble approach and is best positioned to help companies manage their most strategic information about customers, products, suppliers and more to ensure organizations are on a successful path to business transformations.”
  • “Master Data Management is critical to organizations in every industry,” said Satish Puskoor, specialist leader, Deloitte Consulting. “Deloitte leverages the end-to-end capabilities of Informatica MDM to help our clients accelerate time-to-value and see a faster return on their investment in MDM.”

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About Informatica
Informatica, the Enterprise Cloud Data Management leader, accelerates data-driven digital transformation by enabling companies to become more agile, realize new growth opportunities and create new innovations. With 100 percent focus on everything data, the Informatica Intelligent Data Platform is the industry’s most complete and modular solution, built on a microservices architecture. With over 7,000 customers worldwide, Informatica allows organizations to unleash the power of data. For more information, call +1 650-385-5000 (1-800-653-3871 in the U.S.), or visit Connect with Informatica on LinkedInTwitter and Facebook.

*Gartner, Magic Quadrant for Master Data Management Solutions, Bill O'Kane, Terilyn Palanca, Michael Patrick Moran, January 2017. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.


Note: Informatica, Informatica World, Intelligent Data Platform and CLAIRE Engine are trademarks or registered trademarks of Informatica in the United States and in jurisdictions throughout the world. All other company and product names may be trade names or trademarks of their respective owners.

The information provided herein is subject to change without notice. In addition, the development, release and timing of any product or functionality described today remain at the sole discretion of Informatica and should not be relied upon in making a purchasing decision, nor as a representation, warranty or commitment to deliver specific products or functionality in the future.



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