The Most Popular Social Media Platforms in the Pharma Industry for 2017 & 2018

RESEARCH TRIANGLE PARK, NC--(Marketwired - August 09, 2017) - A new study of pharmaceutical marketing teams found that the most popular social media forum groups plan to use in the next one to two years is Facebook (73%), according to data published by business intelligence firm Cutting Edge Information.

Data found in the study, Pharmaceutical Marketing: Reevaluate Digital Trends and Metrics for Social Media and Mobile Success, which was published less than a month ago, revealed that YouTube (64%) and LinkedIn (55%) are also common for surveyed life science marketing teams, with Twitter (45%) at a more distant fourth.

Not as popular, but still commonly used social networking sites include Instagram and Tumblr, with 18% and 9% of pharmaceutical marketing teams utilizing them, respectively. Additional data from the study show that no surveyed pharmaceutical and medical device companies report using Pinterest, Vine, Flickr and Reddit.

"New technology offers many opportunities in the pharmaceutical industry," said Natalie DeMasi, research team leader at Cutting Edge Information. "As a result, social media and mobile platforms are becoming more and more a part of teams' digital strategies."

Cutting Edge Information's study, Pharmaceutical Marketing: Reevaluate Digital Trends and Metrics for Social Media and Mobile Success, available at, explores the specific objectives, platforms and ROI metrics that life science teams employ in digital marketing. This report features analysis of exciting and potentially concerning up-and-coming trends in the digital marketing space.

This report is designed to help marketing executives:

  • Determine how to allocate your team's marketing and digital marketing budget
  • Identify key objectives and primary platforms used for social media and mHealth initiatives
  • Distinguish the most effective metrics and methods for evaluating digital marketing initiatives

For more information about pharmaceutical industry marketing, please visit

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Contact Information:

Elio Evangelista
Senior Director of Commercialization
Cutting Edge Information

pharmaceutical marketing, pharma marketing, social media, digital platforms