Parks Associates: European smart home market awakens

International research firm releases new report examining IoT strategies for European companies

DALLAS, Sept. 06, 2017 (GLOBE NEWSWIRE) -- Parks Associates today released a new report showing that despite an initially conservative approach to IoT opportunities, many different types of EU companies are now pioneering approaches and introducing beneficial IoT use cases for their customers. According to IoT Connectivity in Europe: Value of Connected Products, companies in this space across the globe are exploring strategies to overcome market inhibitors and realize the opportunities emerging from the power of connectivity.

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“Some European companies have been hesitant to jump into the IoT space due to their sense that this area suffers from overhype and gadgetry,” said Tricia Parks, Founder, President, and CEO, Parks Associates. “That view held some truth; however, the environment is changing. Early activity and accompanying success by EU companies as diverse as Assa Abloy, Miele, and Somfy are clearly visible. Meanwhile, global giants such as Samsung, Amazon, Apple, Google, and Microsoft are taking vigorous action to spur the marketplace.”

Parks Associates notes that while connected products have not achieved critical mass in Europe, introductions of connected products with previously unavailable benefits are occurring with increasing frequency. The firm notes that the IoT global phenomenon is inevitable, so companies learning how to navigate now are ahead of the curve.

“Introductions like Ikea’s lighting system provide an alternative to popular innovator Philips Hue, which increases competition and eventually lowers prices. Amazon’s Echo Show, Tap, and Alexa are paving the way for smart product control and access by voice control, while connecting traditional products such as smart video doorbells, shutters, and door locks add functions such as remote access, control, alerts, and cameras,” Parks said.

IoT Connectivity in Europe: Value of Connected Products analyzes the elements of IoT product and service strategies. The report provides profiles of 11 different types of EU companies, including INWIDO, Nespresso, Somfy, Miele, Securitas, Assa Abloy, Verisure, Philips Hue, Gardena, Bundles, and Hive.

For more information, contact To schedule an interview or request data, contact Julia Homier,, 972-996-0214.

About Parks Associates
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Parks Associates creates research capital through market reports, consumer research, custom research, workshops, executive conferences, and annual subscriptions.


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