NovuHealth Creates Meaningful Member Engagement to Maximize Health Plans' Performance

Intelligent Engagement Programs Influence High-value Activities to Improve Satisfaction, Quality, and Population Health

Minneapolis, Minnesota, UNITED STATES

MINNEAPOLIS, MN--(Marketwired - Sep 6, 2017) - NovuHealth, the health care industry's leading consumer engagement company, is making it possible for health plans to deliver high-value member experiences that exceed member expectations and maximize plan performance in today's increasingly consumer-centric health care landscape. NovuHealth's solution suite combines the best of consumer marketing, performance analytics, behavior science, technology, and government compliance expertise to increase member satisfaction, quality, and influence high-value activities focused on revenue and cost management.

The New Economics of Health Care

The health care industry is increasingly adopting value-based payment models that include quality and member satisfaction as measures of success. This shift requires plans to improve the overall consumer experience. Yet, according to a Gallup survey, the health care industry ranks near the bottom for consumer perception and scores low for traits that customers value most such as ease of use, consistent experience, responsiveness, and reliability.

"The rise of consumerism in health care and the changing government reimbursement models are driving a new economic reality for health care plans," said Tom Wicka, CEO, NovuHealth. "To be successful in this context, plans have the opportunity to boost brand perception and deliver a more valuable member experience through intelligent engagement plans."

NovuHealth Helps Plans Positively Influence Consumer Behavior

NovuHealth partners with more than half of the nation's top health plans to actuate successful consumer engagement strategies that build health affinity -- a trusted relationship between members, their health plan and their health. Unlike traditional engagement programs, NovuHealth aligns health care data at the member level and uses predictive modeling to identify, target and encourage members to engage in high-value activities that improve quality, risk, retention, utilization, and acquisition.

To date, NovuHealth has influenced millions of high-value member activities across Medicaid and Medicare Advantage plans that ensure people live healthier lives, such as encouraging them to complete child wellness visits and cancer screenings. With improved member experiences, NovuHealth customers have increased Star ratings and improved results in pay-for-performance programs through reducing attrition rates by up to 47 percent.

"A successful engagement program must overcome low brand perceptions. Drawing from consumer marketing best practices, NovuHealth intelligently provides incentives that improve health, increase trust and drive the right action," said Jordan Mauer, EVP of marketing and engagement, NovuHealth. "With this approach, we've helped customers build relationships with their most costly, non-engaged members, which not only improves plans performance, but also improves overall patient population health."

This unique approach has fueled NovuHealth's success and garnered accolades from the industry including:

  • Being named a winner for the 2017 Eureka Innovation Award in the industry category of health care services.
  • Growing the NovuHealth team by an excess of 135 percent and increasing revenue growth by more than 65 percent since 2014.
  • Earning Wellness and Health Promotion Certification from the National Committee for Quality Assurance (NCQA) and achieving Common Security Framework (CSF) Certified Status from the Health Information Trust Alliance (HITRUST).

To learn more about NovuHealth's solutions, visit:

About NovuHealth

NovuHealth is the health care industry's leading consumer engagement company. Combining performance analytics, behavior science and comprehensive technology solutions, we enable health plans to better understand, motivate and connect with members. Visit us at

Contact Information:

Michael Fagle