Fujifilm Announces a Trio of Photography Products: X-E3 Mirrorless Camera, XF 80mm Macro Lens, and GF 45mm Medium Format Lens; More Info at B&H Photo

New from Fujfilm: the X-E3, XF80mm, and GF 45mm

NEW YORK, NY--(Marketwired - September 07, 2017) - B&H Photo is proud to announce the release of the Fujfilm X-E3 interchangeable-lens mirrorless camera, the FUJINON XF 80mm f/2.8R LM OIS WR Macro Lens, and, for the GF shooters, the FUJINON GF 45mm f/2.8 R WR medium format lens.

The new X-E3 has the latest Fujifilm 24.3MP X-Trans CMOS III sensor driven by the X-Processor Pro high-speed processing engine. Also upgraded is the AF algorithm that better tracks moving subjects and features an autofocus speed of 0.06 seconds. On the outside, the XE-3 has a slightly revised interface, and has added the small thumb "joystick" that became a fixture with the launch of the X-Pro2. The new LCD screen has touchscreen compatibility with a variety of shooting and playback options including pinch zoom, touch shot, and focus area selection. New to the X Series lineup is Bluetooth Wireless Communication for transferring files to your smartphone or tablet. Previous X Series cameras featured a Wi-Fi connection option.

Fujifilm X-E3 Mirrorless Digital Camera



  • 24.3MP APS-C X-Trans CMOS III Sensor
  • X-Processor Pro Image Processor
  • UHD 4K Video Recording at 30p
  • Rear Touchscreen LCD
  • Built-In Wi-Fi and Bluetooth
  • Focus Lever
  • Film Simulation for Photos and Videos

The first 1:1 magnification macro lens in the X Series lineup, the Fujfiilm FUJINON XF80mm f/2.8 R LM OIS WR Macro lens, features 5-stop stabilization advantage and is dust and weather-resistant. The lens is optimized for Fujfiilm X-Trans sensors and contains one aspherical element, one Super ED element, three ED lenses, and a floating focus system that actually adjusts two focus groups. The 35mm-equivalent focal length is 122mm.

Fujifilm XF 80mm f/2.8 R LM OIS WR Macro Lens


  • X-Mount Lens/APS-C Format
  • 120mm (35mm Equivalent)
  • Aperture Range: f/2.8 to f/22
  • One Aspherical Element
  • One Super ED Element, Three ED Elements
  • Linear AF Motor, Floating Focus System
  • Maximum Magnification: 1:1
  • Minimum Focus Distance: 9.8"
  • Optical Image Stabilization
  • Weather-Sealed Design, Fluorine Coating

The new FUJINON GF 45mm f/2.8 R WR lens offers medium format shooters a 35mm-equivalent focal length of 36mm. Weighing in at only 490g, the lens is light and portable. Eight groups and eleven elements make up the optical design that includes one aspherical element and 2 ED lenses. The lens also features optical image stabilization.

About B&H Photo Video, Pro Audio

As the world's largest source of photography, video, and audio equipment, as well as computers, drones, and home and portable entertainment, B&H is known worldwide for its attentive, knowledgeable sales force and excellent customer service, including fast, reliable shipping. B&H has been serving customers worldwide for 40 years.

Visitors to the website can access a variety of educational videos and enlightening articles. The B and H YouTube Channel has an unmatched wealth of educational content. Our entertaining and informative videos feature product overviews from our in-house specialists. You can view the B&H Event Space presentations from many of the world's foremost experts and interviews with some of technology's most dynamic characters. Tap into this exciting resource by subscribing to the B&H YouTube Channel here. In addition to videos, the B&H Explora blog presents new product announcements, gear reviews, helpful guides, and tech news written by product experts and industry professionals.

When you're in Manhattan, take a tour of the B&H Photo SuperStore, located at 420 Ninth Avenue. With hundreds of products on display, the B&H Photo SuperStore is the place to test-drive and compare all the latest gear.