Reese’s Celebrates Halloween with Outrageous New Product

Hershey, Pennsylvania, UNITED STATES

ROYAL OAK, Mich., Oct. 29, 2017 (GLOBE NEWSWIRE) -- Reese’s, America’s #1 Halloween candy brand¹, surprised fans today with an outrageous unveiling and exclusive sampling of its latest and greatest innovation, Reese’s Outrageous Bars.

Photos accompanying this announcement are available at:

Reese’s Outrageous Bars explode with texture and flavor, complete with caramel and crunchy Reese’s Pieces candy surrounding creamy peanut butter and covered in smooth milk chocolate. Reese’s Outrageous Bars won’t debut until May 2018, but today, Royal Oak, Mich. got the first bite when the brand invaded the town’s local Halloween event with an outrageous unveiling and 30,000 samples of the new Outrageous bar, one of its largest sampling events ever.

Like the Reese’s brand, Royal Oak is known for Halloween. For more than 30 years, the town has closed down its main street to dazzle and delight thousands of families with its annual trick-or-treating extravaganza, Spooktacular. In 2015, The Daily Meal named Royal Oak the no. 2 town for trick-or-treating, so, when the Reese’s brand heard about Royal Oak’s legendary Halloween celebration, it knew this town would share its appreciation for something outrageous.

“It is in Reese’s DNA to take it to the next level, so giving the exclusive first taste of Reese’s Outrageous Bars to our fans in Royal Oak during Spooktacular seemed like the perfect time and place!” said Ryan Riess, Senior Brand Manager of the Reese’s Brand. “What could be more outrageous than pairing the country’s favorite Halloween candy brand with one of the country’s most festive and already outrageous Halloween celebrations?”

Over the past few weeks, the Reese’s brand slowly invaded Royal Oak with mysterious clues popping up leading up to the event. Reese’s Pieces-inspired dots popped up on the sidewalks, a larger-than-life mural appeared overnight and an empty storefront was suddenly cloaked in secrecy as a clock appeared to countdown to the annual Spooktacular. 

Spooktacular arrived. Attendees gathered at the covered storefront as the clock struck zero. Cannons erupted with Reese’s-colored confetti and a drum line made its way down Main Street as the curtain fell away. The reveal? New and exclusive Reese’s Outrageous Bars for all.

“Our annual Spooktacular is a time-honored tradition close to our hearts here in Royal Oak,” said Mike Fournier, Mayor of Royal Oak, Mich. “Friends, families, local businesses and town officials gather every year to experience and celebrate this delightful and joyous Halloween event. Partnering with the Reese’s brand this year has made it our most outrageous yet!”

Reese’s Outrageous Bars are the latest in a line of recent innovations, including the wildly popular Reese’s Pieces Peanut Butter Cups launched in May 2016 and Reese’s Crunchy Cookie Cups that hit store shelves in May 2017. The new Reese’s Outrageous Bars will be available nationwide beginning in May 2018 in a 1.4 oz. standard bar (SRP $1.09), a 2.95 oz. King-size (SRP $2.09) and a 10.5 oz. bag (SRP $3.89).

However, don’t fret over a seven month wait, because this is not the last you will see of Reese’s Outrageous before May 2018. As any truly outrageous fan knows, the Reese’s brand never disappoints when it comes to taking it to the next level. Keep an eye out for even more outrageous celebrations and surprises coming your way later this year and in early 2018.

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About The Hershey Company
The Hershey Company, headquartered in Hershey, Pa., is a global confectionery leader known for bringing goodness to the world through its chocolate, sweets, mints and other great-tasting snacks. Hershey has approximately 18,000 employees around the world who work every day to deliver delicious, quality products. The company has more than 80 brands around the world that drive more than $7.4 billion in annual revenues, including such iconic brand names as Hershey's, Reese's, Hershey's Kisses, Jolly Rancher, Ice Breakers and Brookside. Building on its core business, Hershey is expanding its portfolio to include a broader range of delicious snacks. The company remains focused on growing its presence in key international markets while continuing to extend its competitive advantage in North America.

At Hershey, goodness has always been about more than delicious products. For more than 120 years, Hershey has been committed to operating fairly, ethically and sustainably. Hershey founder, Milton Hershey, created the Milton Hershey School in 1909 and since then the company has focused on giving underserved children the skills and support they need to be successful. Today, the company continues this social purpose through 'Nourishing Minds,' a global initiative that provides basic nutrition to help children learn and grow. From neighborhoods across the United States to the streets of Shanghai and Mumbai and villages of West Africa, our goal is to nourish one million minds by 2020.

(1) Nielsen, xAOC+C xSam’s Club, Halloween 2016

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Anna Lingeris                        
The Hershey Company

102317_Outrageous_KV_Press_1 REESE'S OUTRAGEOUS King Size Bar