NEW YORK, Nov. 14, 2017 (GLOBE NEWSWIRE) -- Best Seller TV, the only show dedicated to covering today’s best-selling business books on C-Suite TV, is announcing its November lineup featuring in-depth interviews with leading business authors Deirdre Breakenridge, author of Answers for Modern Communicators: A Guide to Effective Business Communications, Stacey Alcorn, author of Reach! Dream, Stretch, Achieve, Influence, Frans de Groot, author of The Seven Laws of Guaranteed Growth: BITSING: The World’s First Business Management Model that Guarantees Success and Sylvie di Giusto, author of The Image of Leadership: How leaders package themselves to stand out for the right reasons.
Deirdre Breakenridge, author of Answers for Modern Communicators: A Guide to Effective Business Communications, delves into how the definition of the modern day communicator has changed. It used to mean that only people who were trained were the communicators, but nowadays; with the changes in media and social media, anyone can be a citizen journalist and act as a communicator. Breakenridge says that communications is at the heart of every business as it helps build relationships with customers. But as more channels or platforms emerge, attention spans across the board are fragmented with the average span being eight seconds for highly digitized individuals. She argues people don’t have to be everywhere, just where your customers need and want you to be in order to be an effective communicator.
Stacey Alcorn, author of Reach! Dream, Stretch, Achieve, Influence encourages readers to reach for the lofty goals that may seem unreachable. The word “Reach!” has two meanings: going after the big goals and building a massive army of advocates to help you reach those big dreams. Alcorn has interviewed a series of c-level executives, like Richard Branson, other celebrities and celebrity athletes to gauge the path they took in order to achieve their goals. She argues that those who achieve a higher level of success are those that don’t buy into their own beliefs – those who are open to change and not set in their ways.
Frans de Groot, author of The Seven Laws of Guaranteed Growth: BITSING: The World’s First Business Management Model that Guarantees Success, talks about a management model he created that seamlessly helps people reach their goals – personally or professionally. The book is about profitability, growth and for anyone looking to increase their bottom line results. de Groot is a strong believer in the power of communications and how it is capable of making or breaking things. He reveals his ‘secret sauce’ by defining “BITSING” and the big companies who have used his methodology to increase their profits and margins.
Sylvie di Giusto, author of The Image of Leadership: How leaders package themselves to stand out for the right reasons, talks about the way leaders package themselves and how people perceive them in return. When leaders package themselves, it refers to one’s visual appearance and what that says about a person and about what they have to offer. di Giusto says many people are unaware of how they are portraying themselves initially and she helps them find the “ABCD” of their initial imprint: Appearance, Behavior, Communication and Digital. She argues that the emergence of social media has changed some of the rules of the game, whereas the “A” used to be the most important guideline people used to create a first impression. Social media has made “D” the most important ‘first impression.’
All episodes of Best Seller TV will air throughout the month on C-Suite TV and are hosted by TV personality, Taryn Winter Brill.
Best-selling author, speaker, and former Fortune 100 CMO Jeffrey Hayzlett created C-Suite TV to give top-tier business authors a forum for sharing thought-provoking insights, in-depth business analysis, and their compelling personal narratives.
“I’m excited for our viewers to watch this month’s episodes. All our authors have faced the true test of experience and have have a wealth of knowledge to share,” Hayzlett said. “The constant changes we face in media, communications, business and social interactions means we need to stay on top of the latest trends, if we’re to succeed.”
For more information on TV episodes, visit www.csuitetv.com and for more information about the authors featured in Best Seller TV episodes, visit www.c-suitebookclub.com.
About C-Suite TV:
C-Suite TV, an entity of the C-Suite Network, is a web-based digital on-demand business channel featuring interviews and shows with business executives, thought leaders, authors and entrepreneurs providing news and information for business leaders. C-Suite TV is your go-to resource to find out the inside track on trends and discussions taking place in businesses today. This online channel is home to such shows as C-Suite with Jeffrey Hayzlett, Executive Perspectives Live and Best Seller TV, and more. C-Suite TV is part of C-Suite Network, the world’s most trusted network of C-Suite leaders. Connect with C-Suite TV on Twitter and Facebook.
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